Kultura organic for men

Just imagine: You enter the store. Come to male shampoos. What do their packages look like? Something blue, black, maybe red. With photos of beautiful famous men. In a word, uninteresting. Kultura organic — is a line of natural men’s shampoos from the owner of the barbershop chain. For MOOHII, the task looked something like this: “Not organic and crafting, but bold and modern design for men who see humor”. Our team presented two cool concepts. The client liked both of them. But thanks to the feedback, it became clear that the first one was too new, the average “man” was not ready for this. After a little refinement, we got the design that you see in the photo.