Company “Askaneli” was founded in 1998 by brothers Chkhaidzes. The name “Askaneli” is associated with the small, magical village of Askana, located in the beautiful region of Guria, where the old cellar, built by their ancestor – Antimoz Chkhaidze still stands. Antimoz and his whole family was in love with vine and the divine fluid obtained from the grapes. They made their wine according to the old Georgian method, indigenously in clay vessels – called Kvevri.
The idea for creating the label was a fusion of music and wine, as the Ascaneli brothers are involved in music and their mother is a composer. That’s why there was the image of the girl with the harp.