Kyrgyz Mineral Water “Issyk-Ata”

Designer: Alexey Lysogorov
Project Type: Produced, Commercial Work
Client: Shoro Company
Location: Bishkek, Kyrgyz Republic
Packaging Contents: Mineral Water
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography

New design for Kyrgyz Mineral Water “Issyk-Ata” contains symbolism associated with deep water origin. The water coming from the depths has useful healing properties, and the orange color in design is a symbol of hot springs (Issyk – from Kyrgyz language is “hot”), and the conventional “arrow down” shows the origin of water from the depths of a unique source.

What’s Unique?
New bottle form associated with mountain trees. And label design with new original form and graphics contains symbolism associated with deep water origin. The water coming from the depths has useful healing properties, and the orange color in design is a symbol of hot springs (Issyk – from Kyrgyz language is “hot”).