Star Wars – Core Fragrances

Creative Agency: Perfected Designs
Creative Director: Andrew Shumacker
Project Type: Produced, Commercial Work
Client: Keepme Fragrances / Disney
Location: London, UK
Packaging Contents: Perfume
Packaging Substrate / Materials: Paper
Printing Process: Offset Litho printing, Foil Stamping, Spot UV Varnishing

From the mind of visionary writer/director George Lucas, Star Wars the epic space fantasy introduced the mystical Force into the cultural vocabulary and it continues to grow, its lush universe ever-expanding through film, television, publishing, video games and more.

May the Force Be With You… Always!

Perfected Designs were challenged to design a packaging solution for a limited edition set of Star Wars perfumes created under license by Keepme Fragrances and Disney. We designed a core range of four unisex packaging solutions called Droid, Galaxy, Revenge and Rey – each fragrance linking to a character from the iconic film: Rey, Kylo Ren, BB-8 and Stormtrooper. Our goal was to create packaging system that would make a great keepsake and that wouldn’t look out of place amongst other mainstream Star Wars memorabilia.

What’s Unique?
The high-quality paper-over-board boxes incorporate a book-style opening with a magnet lock. The front of each box incorporates a stunning spot UV varnish print of a unique character illustration.