TOP 100 – Packaging You Shouldn’t Miss #100

Derrick Lin

Global

In this special issue of Packaging You Shouldn’t Miss, we picked the absolute best packaging design projects from each issue. As you may know, we have been publishing 1 issue per month for the past 99 issues going back to our first issue 8 years ago. We started this special issue to celebrate the top packaging submissions each month. Going through thousands of the best packaging, we certainly had a hard time picking the best ones from each issue. However, we had a blast going through all the top posts and we hope you’ll will too!


Trident Gum (Concept) by Hani Douaji

Trident Xtra Care is a sugar-free chewing gum that helps protect teeth and gums in between meals and gives a whiter brighter smile. Hani Douaji created a new playful and interactive packaging that enhances the product’s main feature “Protecting Teeth”.

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What a good ‎hair‬ day for ‎Pasta‬! Concept ‪Packaging‬ designed by Nikita

Nikita creatively made use of the strands and shapes of pasta to create an interesting series of packaging that definitely capture attention on the shelves. An awesome head-turner!

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Drink The Force concept design by Christian Rivera

Christian Rivera cheekily designed this Star Wars paper cups concept. Using straws as a comical extension to the lightsabers, will certainly turn some heads holding the cups.

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Molocow ‪UFO‬ ‪#‎Milk‬ ‪Concept‬ ‎packaging‬ designed by Imedia Creative Bureau

Molocow is a fun concept package for milk. We re-imagined milk bottle and package to appeal to kids. We created a fun way to pack milk in an out-of-this-world fashion.

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DRILL Vodka packaging design by Stas Grinyaev

Your father is fixing something in his workshop, you help your friends with apartment repairs and you teach your son to create something with his hands. Work, home, city, country, forest, coast, north, south…etc. All these are in one simple form. All these are hands-on experiences.

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Akio packaging design by Robert Dadashev and Katya Mushkina

More than anything, children love to play. Akio is a Japanese-style bathing tool that turns the bathing process into a fun and interactive game. Parents can play with children attracting their attention with an interesting package. The removable kimono will surprise a toddler, grab their attention and change his or her attitude toward the bathing process.

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We love these bugs – Haps Handy Bugs Pliers packaging design concept by Igor Mitin

It is not difficult just to paint the package in the brand colours, but we would like to make the pliers to disappear, to dissolve in any other image. Thus, it would be interested for a person taking the package to look thereupon. Therefore, these bugs have appeared. Body shape of most bugs looks like pliers. Powerful teeth are jaws. Rigid shards are going away as plier handles. Various sizes and types of bugs in nature allow to us to make various body configurations to demonstrate a variety of the pliers. The similar colours of shell (yellow and black) combine all bugs into the entire brand set.

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Beekeeper honey packaging by Busy Bee

“Beekeeper” is unique thyme honey produced by the company “Ergastiri Meliou” with an eye-catching packaging design made of wood, acrylic paint and white tulle. This innovative packaging was designed to be exhibited at the 5th “Oh, it’s so souvenir to me!”. An exhibition that presents contemporary touristic souvenirs designed by modern Greek designers.

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Boston Pizza has released a limited edition pizza box that’s designed for eating pizza in bed – designed by JOHN ST.

The World’s First Pizza Box Designed for Eating Pizza in Bed is Here. Unveiled in an online video from Boston Pizza, an unassuming limited-edition pizza box transforms into a self-supporting table and lets you eat pizza in bed. Introducing “BP in Bed”.

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il vicolo, Marche IGT Rosato packaging design by Andrea Castelletti

Take one look up and one to the sides. Yes, the road is narrow. Extremely narrow in fact, barely 43 cm wide. You are in the narrowest alley in Italy, in the town of Ripatransone, where Cantina dei Colli Ripani is located.

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Japanese Sake – KOI designed by BULLET Inc.

The “KOI” is a vividly patterned ornamental fish that represents Japan (“KOI” is also known as “Nishikigoi”). “KOI” is ornamental carp that has beautiful colored markings on the spindle-shaped heroic body. They can be defined as inedible carp that have admirable figures, markings, or colors. Also, they are known as “living jewels”. In 1918, the first “KOI” was born in Niigata Japan where the Imayotsukasa Sake Brewery has their brewery.

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Clifton – An Engagement Ring Box by Andrew Zo

Are you planning for a surprise proposal? Well, you can keep this in your pocket or your wallet. Check out how it reveals the ring inside, how enchanting!

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Soy Sauce FUJI by Evgeni Kudrinskaya

Soy sauce is a symbol of Japanese culture. The shape of the bottle emphasizes the origin of the soy sauce, referring to a sacred place in Japan that is revered, honored and respected by all – the FUJI volcano.

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Naked – Intimate Care Products (Concept) by Neretin Stas

The most gentle and delicate cosmetics are intimate care products. Reflecting the character of its contents, the package also stands all naked before you having nothing to hide. Its tender color and soft curves resemble the naked body. Every touch makes a tube, a cup or a bottle a little confused. So as soon as you take it in your hand, it will timidly glow right where you touch it. This flirty effect is made possible by covering the package with special thermochromic paint reacting to warm hands.

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4Life Mineral Water packaging design by Prompt Design

The package illustration is to convey how the animals live their lives with the water. The wavy lines and animals explain about the animals living with the water resource. For example the flamingo flying, the tiger swimming and the crocodile crawling in the wavy lines which represent the beauty of water waves.

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Art Sponges packaging design by Lesha Limonov

Someone sings in the bathroom, and someone comes up with new ideas there! What could be common between a simple washcloth and a brilliant masterpiece? But what if we combine them?

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Blossom Cava Sparkling Wine

What a clever idea, turn the bottle upside down and it is also a bouquet of beautiful flowers! Some readers mentioned that it might not be a good idea as it will ruin the wine while some just love it. Well, it’s a pretty awesome idea.

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Rope Pack designed by IF BAGS

IF BAGS created a unique pack’s rope for our product. The ropes are one of the most important things of the object because you can chose the colors and change it by your self.

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Wash Powder – Tear Off A Scoop concept designed by Yang Guo, Qiaoge Yang & Wenju Wu

It’s usually difficult to control the amount of washing powder that comes out of the container when you’re ready to wash your clothes, so it’s handy to use a scoop. But, sometimes you just don’t have one. This washing powder bag can solve the problem: when you tear the bag along the dotted line, the torn part can be easily used as a scoop.

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Real Banana Milk Concept packaging design by Dongwook Yoon

What if you can drink banana milk like peeling a fresh banana to take a bite? You can wrap off a bottle of banana milk like peeling a real banana. By reflecting the emotion and the memory of peeling a banana, this packing idea can highlight the freshness and sweetness of the banana milk as you take a bit of the real banana.

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Tea that cools you down! – packaging design by Deng Xiongbo

In China, when people eat too much fried food or hotpot, it’s very possible for them to get sores and pain in the mouth, tongue and throat. This symptom is called “get inflamed”. In Chinese, “get inflamed” literally looks almost the same as “on fire”, and can indeed be understood as that the flame is burning. However, it does not indicate the flame that we can actually see, but a Chinese expression for describing physical discomfort. When Chinese people have such discomfort or intend to prevent this physical illness, they will choose to drink herbal tea. Based on the literal meaning of the product name, we adopt a straightforward way to design the fire extinguisher look of the product. The design will enable consumers to realize the strong effect of the product in a shorter time because its appearance has explained everything. Additionally, in the context of Chinese culture, this creative idea is bound to be instantly understood at the first glance of every Chinese.

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Supporting local fisheries with premium branding by Linsanity Design

Supporting local fisheries with premium branding, using minimal yet striking visuals. We went against all packaging and labeling norms in this usually traditional industry to appeal to today’s quarantined customer that relies on canned food solutions.

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RE:STAR packaging design by Polina Yanushko

Forget about massive aluminum cans with its unique packaging: this compact, portable capsule is a brand new way to enjoy your energy drink. A concentrated syrup hiding inside packs a punch of energy enough to last you the entire night! Just mix it with sparkling water, which you can buy inside the venue or simply catch it from the stage.

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“Over 18 months in the making – and it shows.” theory11 High Victorian Playing Cards packaging design by Joe White

High Victorian Playing Cards were inspired by the intricate, breathtaking style of the Victorian era. Every element was designed from scratch with painstaking, relentless attention to detail.

Every single playing card within the High Victorian deck was designed from scratch – even the Aces, Jokers, and court cards exude the grand excess of ornamentation quintessential to the Victorian era. In a word: breathtaking.

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Miami Cocktail Co. packaging design by Berik Yergaliyev

Miami Cocktail Co. It is small company which produces cocktails exclusively from the best natural ingredients. Now there are glass packages which are produced in small batches. Final product looks very natural and local. In my opinion, this export product lacks some emotions and storytelling. The brand new concept brings to the theme notes of warmth and brightness of the magnificent city of Miami and the state of Florida. The design does not have complex composition nor history, it conveys extremely positive emotions. Minimalistic design makes it possible to think of your own story while enjoying this wonderful drink.

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Noble Rey Brewery Co. Cans – ‎cute‬ ‎beer‬ ‎packaging‬ ‪design‬ by Magnificent Beard (‪USA‬)

Our initial vision was to craft an illustrated persona for each brew, but the real estate on cans is slim and Texas beer coolers are overcrowded. So we opted to create an ownable stacking system that creates a full body character when the cans are stacked two tall. These cans are hard to miss when you’re browsing the beer cooler…or double fisting.

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Sweet-Tooth Snacks packaging design by Sergei Asvides

Cute little packaging of snacks named “Sweet-Tooth”. Making using of snack sticks, a creative image of a girl (the mascot) with “snacks hair” is created. It certainly will leave a deep impression and stand out from the supermarket shelves.

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SIMPLY cosmetic packaging design by Sol Benito

Market place is flooded with hundreds of products main challenge is to create distinct products or packaging by virtue of innovative ideas and styling that can tell the story and grab the attention while lying on shelf.

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Young Salt Gin by Stefan Knezevic

Young Salt is a contemporary London Dry Gin passionately handcrafted in Belgrade, Serbia. Idea behind the design concept was to portray experience of gin itself with the story of journey one make thorough his life while sailing on a different seas.

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‪‎Milk‬ Bottle ‪Concept designed by Dmitry Patsukevich

The main idea was to keep the bottle as simple as possible but add some liveliness.

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Rare Harvest packaging design by Marx Design

The Mānuka tree is notoriously fickle when it blooms, needing just the right combination of sunshine, warmth, gentle breeze and rainfall. Given New Zealand’s equally fickle climate, you’d expect a perfect harvest to be a rare event.

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Dinamite Collection by 327 Creative Studio

An overlay label with a “fuse” that you can pull and rip, revealing the name of the product. The fusion of the minimal style of the front label with the vintage approach on the back label.

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Love Ocean by Pearlfisher

Pearlfisher designs symbolic whale tail bottle and brand identity for launch of sustainable and ocean- inspired family wellbeing brand, Love Ocean. Pearlfisher has created a playful and purposeful new packaging design system that aims to highlight the importance of protecting our oceans for the wellbeing brand, Love Ocean.

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Bonita – Aguardiente by Studio Boam

The creative process was entirely inspired by the bumps and hollows present in the Andean landscape. A landscape where grow the plants which will, after gathering, constitute this spirit which has many similar characteristics to the one of a brandy.

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Watch Backbone Branding Squeeze & Fresh in action!

The idea that begins to act as an independent project worth to be produced and implemented into life.

Interactivity has become a powerful competitive advantage in nowadays market. Creating the “Squeeze & Fresh” juice cup we shared the idea of the package, which communicates. The label of the juice cup is simple but dynamic and it acts with you when you use it. It makes you excited, gives a creative mood and makes you feel a part of something.

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Tropicana Package Design Concept by Berik Yergaliyev

In the world there are thousands of designs of juices. Each design at different times had different tasks. One design demonstrates the naturalness of the drink with the help of material and texture, the other uses juicy images of fruits. It seems to me that to say the naturalness of a drink will soon become meaningless, since the naturalness of juices will become the norm. Food will become part of the lifestyle, as well as household items and clothing. The design of Tropicana juices is an attempt to make the product a little different. Clear geometry in the design speaks for simplicity and pedantry, the golden elements add a little bit of charm and premium.

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Cook at Home by mousegraphics

Among the practices of everyday life ‘cooking at home’ – as is the brand’s name – is an art of making do, an art of living that moves beyond mindless consumer habits to a form of resistance that updates the old wisdom of well-informed choices.

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Cocina La Luisa “Jimmy Churri” by Blackmoon Studio

BlackMoon Studio added a fun, creative twist using the sun’s face to visually illustrate the level of spice of each of the Jimmy Churri sauces. The Fileteado embellishes the label adding the craft and authenticity to the brand.

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The ‪‎future‬ of ‪flower‬ ‪packaging‬ ‪‎student‬ ‪‎concept‬ by Johanna Brännström, Charlie Nyrjä, Alexandra Forssén & Camilla Edlund

The future of flower packaging. As a school project, we were given a brief from Swedbag to update the flower packaging from today’s solution. The packaging should work as a whole concept and be more environmentally friendly and give the consumer a holistic experience. The solution is a tape and glue-free package that seals by a locking solution. The labels are not necessary to close the package but are used for branding opportunities. This shows a concept were the labels replace traditional greeting cards so you can give the flower package as a part of the gift.

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KLABAUTERMANN ISLAY SINGLE MALT WHISKY by OLEG ZAHAREVICH

KLABAUTERMANN — in the beliefs of the Baltic sailors — is a water spirit that assists sailors in their duties: helps sailors by warning them of danger, showing the ship’s course, etc. It is a merry and diligent creature, with an expert understanding of most watercraft, and an irrepressible musical talent.

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Peranakan Hipwrap Sarong packaging design by Zilin Yee

Baba&Nyonya Heritage Museum located in Melacca, a world heritage UNESCO site is a combination of three terrace lots that were acquired in 1861.Four generations live in the house before it was opened as a museum in 1985.The museum is name derived from the term Baba, an honorific manner of addressing a straits-born gentleman and Nyonya which addresses a Straits-born lady.

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Mrs. Wormwood gin #packaging design by Chad Michael Studio

A secret gin recipe taken to the grave that now, years later, has been mysteriously resurrected for all to enjoy. Bottled and distilled by Wormwood & Sons.

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Savage Garden tea packaging design concept by Nikita Konkin

The concept for tea packaging. The main idea is to rise bagged tea to level of the premium segment. Window cut in the box stylized a golden tea leaf. The box contains 60 teabags. Main colors: Black & Gold.

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Marais ‎cake‬ ‪packaging‬ designed by Latona Marketing Inc.

Usually, gift boxes simply line up all the cakes neatly. However, our boxes of individually wrapped cakes are different. We cut costs by focusing on only one design, and in making use of all six surfaces, we were able to recreate every type of keyboard. Using this design, we can create any keyboard size, from small keyboards, to full 88-key grand pianos, and even larger.

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In&Out wine packaging design by Spazio Di Paolo

In the eastern culture, the carp is a widely appreciated animal, not only for his beauty and colors, but also for the meanings behind it, like perseverance and luckiness. A carp is always moving forward, and it’s considered one of the strongest and most energetic fishes. It’s capable of swimming against the currents, and thanks to that ability, a carp is also interpreted as a nonconformist symbol, able to easily overtake difficulties.

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Chosen Tea 1869 – Taiwanese Tea Series packaging design by DOT design

To select tea for someone is a kind gesture in Taiwanese culture. Each package in the Chosen Tea 1869 series contains tea leaves that have been carefully selected by Lin Huatai, the oldest tea company in Taipei. This product commemorates the year 1869, which was the all-time most prosperous year for Taiwanese tea exports. Taking the form of a mountain where tea grows, it symbolizes Taiwan’s flourishing tea culture. In 2017, the packaging design was honored by Taiwan’s Golden Pin Design Award. Chief Judge, Kazuo Tanaka commends its sentiment. “This packaging is not merely a container – it puts both the functionality and aesthetic aspect of the design into consideration, as well as highlighting the mountain tea concept.”

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Peckish ‪‎Bird‬ Seed ‪Packaging‬ ‪Design‬ ‪‎Student‬ ‪Concept‬ by Shohaib Iqbal

Take an item from a supermarket shelf that is worth £1 (approx.) and then re-design and repackage the item and in someway give the product “added value”, so it can be replaced on the supermarket shelf and sold for double the price. My solution was a statement solution that creatively uses a folding technique to mimic the opening and closing of a bird’s mouth to dispense the seeds. The design itself interacts perfectly with kids and also adults too!

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Jeju Water Bottle Design by cloudandco (Korea)

Inspired by Jeju’s nature and charm, the scene of Jeju’s beautiful fresh water is captured and applied to a modern and minimal block-shaped bottle. This design was awarded the grand prize at the Jeju Premium Water Bottle Design Competition, hosted by the Special Self-Governing Province Development Corporation and co-organized by Crosspoint.

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La Paletería by Alex Popsicle packaging design by Focus Diseño Estratégico

¨Paletería by Alex¨ is an entrepreneurship that commercializes artisanal popsicle and has developed a franchise business model in Ecuador. Their fresh and natural popsicle needed a packaging design to expand their national commercialization. The packaging had to be appealing, contrasting and also needed to enhance their artisanal nature, which is why the illustrations were created using colored pencil textures in order to engage the target audience that is composed mainly by children.

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Java Time Coffee by Widarto Impact

Java Time is one of the biggest coffee shops in Saudi Arabia. You could say a coffee shop that has been legendary. Over time, Java Time continues to develop the brand’s appearance to suit the needs of the times.

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Olive by Gino’s Garden designed by Marios Karystios

Each year, a limited quantity of olive oil is handpicked and cold-pressed within six hours, making to the finest quality of olive oil one could get from the grove of Gino Haddad. In order to reflect the organic approach and limited production, a custom-made bottle was specially designed to portray the uniqueness of Gino’s olive oil. A small piece of art and not just another bottle.

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Pchak dried fruits & nuts packaging design by Backbone Branding

Pchak is one of those projects where the idea just stroke us and it had to be implemented in reality. While creating Pchak we didn’t want to go far from the original idea by including additional design elements. We used the same approach for naming “Pchak” which is the Armenian equivalent of “tree hollow”. Pure nature now found its place in our urban daily life.

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SLOW beverage packaging design by OPUS B

“Slow” is a concept for a calming, anti-energy drink whose package inspires a new ritual for consumption. Not only will the drink itself calm us down, but the package will encourage us to take a moment for ourselves. The slim-neck bottle design allows for slow dispensation into a cup, so you can stop, take a deep breath, and explore the manifesto of slow.

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Boston Pizza – Miniature Patio Set #design by john st.

Boston Pizza turns takeout pizza savers into miniature patio sets. – The tiny chairs you’ve been dreaming of since you opened your first pizza box are finally here.

From the restaurant that brought you pizza in bed comes the latest in a long line of pizza innovations. This summer, Boston Pizza is celebrating patio season by creating tiny chairs that perfectly match the iconic pizza saver “tables” that come in their takeout boxes.

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HEINZ CHILLI SAUCE CONCEPT by Commersart

“With the help of a simple solution, we’ve created a pepper-shaped package whilst saving brand recognition. The design stands out among the wide range of Heinz products due to its shape, which allows the narrow target audience to find their hot sauce in a wink.”

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CUTTHROAT GIN AND TONIC by MOUSEGRAPHICS

The Cutthroat brand is a new beverage choice with a sophisticated steam-punk attitude and distilling processes that evolved in the 18th century. Cutthroat cut will offer a variety of premium blends each with a unique attitude, and tonic water made using authentic cinchona bark from India. We want a packaging design that will reflect this character and stand out in international markets.

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CS Electric light bulb #packaging #design by Angelina Pischikova

CS company’s branding and packaging has been inspired by the old physics books which are diagrams of electrical circuits and illustration of scientific experiments in the style of engravings. Inventor Thomas Edison ‘s words that a firefly is an ideal cold light source prompted the idea of ​​comparing the various forms of light bulbs with various insects . So a client will see it not just as an ordinary luminaire, but as an independent form.

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Natural packaging for natural products by Synthesis creative lab

For several decades, plastic has been a huge environmental concern. Since the 1950s, over 8 billion tons of plastic have been produced in the world. We eat from plastic, we drink from plastic, we use plastic everywhere. We throw away plastic. Most packaging is also made of plastic. Wherein plastic decomposition takes over 300 years averagely.

In an attempt to replace plastic, we came up with the idea of the first packaging made of a vegetable. We chose a certain species of pumpkins as a package – Lagenaria, a plant from the gourd family.

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Packaging design by Mosaic Canada

With a focus on its sound-blocking abilities, the packaging showcases a soundwave being silenced as it’s being opened, connecting the act of using the product to choosing to silence the distractions.

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Gütermann Threads – Extra Strong packaging design by Lesha Limonov

The main properties of polyester threads are their high strength, wear resistance, decorative appearance. Such threads withstand any load and in structure, they are very similar to a cable. We decided to express the properties of the thread through a metaphor, namely to show high strength and decorative appearance.

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AFB Limited Edition Lunar Ales Collection Design by WhatCameNext_

A collection of limited edition bottled ales for the Apollo Freedom Brewery that link the drinking occasion to the style of beer. Each bottle features a different level of ‘lightness’ delivered through the amount of lunar eclipse which reflects the ales suitability to time of day from a lower ABV Midday Session Ale, a light and fragrant beer, through to the higher ABV dark porter Midnight Ale. The time is associated with the twenty four hour clock numeric which features on the top left of the design, to further position their suitability to a time in the drinking reportoire.

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Chatu — eco-friendly tea packaging concept by Xenia Alexandrova

Chatu packaging is absolutely eco-friendly: moulded pulp (colored with natural dyes in red, dark green, and light green tones) and tea leaf two-layer cotton bags.

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Pandle ‪grip‬ ‪‎packaging‬ designed by Hani Douaji

The new packaging is inspired by the use of the product. On the foreground the die cut has a hand shape, the hand is inserted physically into the product. While on the background there is a simple illustration of a handle. The packaging shows the hand gripping the handle illustrated in the background.

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Bandido Coffee packaging design by Magpie Studio

Bandido is an independent coffee brand for free spirited individuals. Born in Laurel Canyon, it channels the Californian counterculture spirit by bucking the system of larger coffee chains and corporates. More than just perfectly roasted, high grade coffee, Bandido is a movement, blending aspiration with action. It’s a brand with attitude – bold and simple, but disruptive and playful.

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Cover. Invisible protection – Deodorant packaging design by Mayya Mikhaleva

Each deodorant is an “invisible protector” against sweat and odor, and this sense is preserved in the design. Thanks to the pattern, an illusion is created-the picture of the” defender ” constantly eludes; and the closer to the image, the less it is distinguishable.

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Just Laid designed by Springetts Brand Design Consultants

The Just Laid concept uses standard egg box packaging in a unique way that allows the consumers to interact with the pack and design. To further highlight the freshly laid concept, the fastening on the box becomes a representation of the egg itself, allowing consumers to connect with the natural process of the eggs ‘being laid’!

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Peel Saver student concept by Simone Caronni, Pietro Gaeli, Paolo Stefano Gentile

What can fast food companies do with the potato peels waste? Create a sustainable and biodegradable fries packaging of course!

Fries companies produce a lot of potato peels waste. The idea of this project is to use this waste material in order to create a street food packaging. The potato peel is made up of starches and fibers components, which after maceration and natural drying, acquire the ability to bond with each other and harden. The obtained material is completely made of production waste and is 100% biodegradable. After being used, the packaging can be usefully re-inserted in the biological cycle becoming animal food or fertilizer for plants.

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LIL’LAMB packaging design by Kate Zakharova

LIL’LAMB brand reflects the idea of a newborn innocence. It offers granulated and concentrated 0+ detergent based on marseille soap xvii century’s formula composed of three natural ingredients: olive oil, spring water and wooden ash.

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Nut Butters by Loukas Chondros

Reveal the pureness of 100% nut butter solely made from almond, pistachio, cashews, hazelnut & sesame. Design low budget solution for expandable series of butters.

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Lawna ‪‎Cotton Swabs‬ ‪‎concept‬ ‪‎packaging‬ designed by Ann Huang

This design performs a fun way to use the cotton swabs packages, more interact with people and it’s much more cute than the packages we saw in the market. The special place about this design is the sheep’s body is made out of only one piece of hard paper, which can be fold into flat plane and easy to store.

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H-Theoria Liquor packaging design by Almost Famous Studio X Pixelis Agency

H-Theoria is a French liquor, coming with 3 tastes based on humour theory, Hystérie, Procrastination, Perfidie, each label has its own personality, these liquors are made of complex assembly of roots, vegetables, fruits, herbs, spices, it was made as a perfume, each flavor is unique, with its own experience, the bottle is inspired of old fashioned perfume conditioners. For the first time in the packaging history the illustrations were made on an iPad Pro, inside Procreate app, assembled and produced on computer.

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Bamboo Juice packaging design concept by Marcel Sheishenov

Bamboo is a tin can concept for cold beverage. This can looks like a one section of an actual bamboo and it looks like a long stick of bamboo when stacked on top of each other. This product stands out on shelves and attracts customers.

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Bitter & Twisted packaging design by Stranger & Stranger

This year’s holiday pack, Bitter & Twisted, features handmade bitters made from exotic and esoteric ingredients along with a cute mixing spoon. Perfect for those winter cocktails.

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Viupax Innovative #Sustainable ShoeBox packaging design concept by Matadog Design

After two years of designing, researching and testing, Andreas Kioroglou, founder of the award winning design studio MATADOG DESIGN has developed the ultimate sustainability shoe packaging solution, as it incorporates a number of innovative features.

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CUAC AOVE – Extra Virgin Olive Oil packaging design by Cabelloxmure

CUAC AOVE is an excellent Extra Virgin Olive Oil that will surprise you because of its organoleptic features, intense flavour and scent. Cuac is also a new packaging concept, modern, fresh and with a clear purpose: to take care of you.

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Shake My Head Milkshakes ‪packaging‬ ‪‎design‬ by Rustam Usmanov (‪Russia‬)

Really fun and interesting milkshake cup which consist of different layers of materials – paper and plastic. The ears of the different characters are perforated for the drinker to tear them out for the extra fun!

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Really clever McDonald’s Bag Tray packaging design by DDB Budapest

McDonald’s Hungary and DDB Budapest embarked on a groundbreaking innovation: the paper bag that so far only served as a food carrier is now equipped with a cardboard tray. With one simple tearing movement by the perforation at the bottom of the bag, it can be separated from the upper part and then we can enjoy our meal in the usual manner, on a tray. The innovation makes out-of-McDonald’s consumption experiences even more convenient in locations such as the car, in the park or in the office.

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The Original Small #Beer #packaging #design by Kingdom & Sparrow

Small Beer are the world’s first brewery specialising only in low ABV beer. Their mission is to help people enjoy the big moments whilst staying as crisp and fresh as their beer.

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Guo Cui Wu Du Liquor packaging design by Lingyun Creative

Keeping Chinese traditional medical theories in mind, five traditional Chinese medicines are used in its fermentation. We want our liquors to impart a simple, oriental charm and make people feel better, just like what traditional Chinese medicine represents in China. Crafted with a deep ocean blue bottle and accented in light-colored wood, the presentation like the liquor inside, promises a natural, tranquil feeling.

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Strange Luve gin packaging design by 43’oz – Design Studio

Love can be different. Unpredictable, Любовь бывает разной. Непредсказуемой, sizzling, unnoticed, vivid. Strange. And for each and every one of us this phenomenon wields own personal meaning. Same as the attitude most alcoholic beverage producers have towards gin – it can be quite different, strange and unlike anything you’ve tried before.

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BEE-FEE packaging design by Opus B brand design

The packaging consist of two complementary elements: a glass jar (the “bee” component) and a flower pot made of slim concrete (the “fee” component).

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Assam ‪Milk Tea‬ ‪packaging‬ designed by Mousegraphics

The brief we were given was rather reserved and straightforward. We opted for the same design language. We developed the most straightforward iconography for each of the product components : a cow for ‘milk’, a tea bag for ‘tea’.

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Celebri-Tea packaging design by Gordost

The unique traditions of tea drinking were born in England. For several centuries the English have been fond of tea, making it a habit to have their favorite drink up to three times a day. The famous 5 o’clock tea is not only a tribute to this tradition, but also a way to take a break from work, take your mind off the worries, and spend time with friends and family. In England, tea has become a truly national drink, that’s why the English theme in the concept of the tea package design looks absolutely organic.

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EAZZYPIZZY — PIZZA & GELATO by LESHA LIMONOV and EUGENE WISOTOW

The unique nature of EazzyPizzy is represented in its variety of taste combinations. Therefore, when designing the brand identity, we used a visual technique of contrast in order to emphasize the peculiarity of the brand. The branded pattern features a piece of pizza with orange, scoops of ice cream with tomato, melted cheese and sweet cream, strawberries and salts.

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Vivevive underwear packaging design by Contentformcontext

Starting from the belief that the most natural body is the most beautiful, we created a graphic that abstractly expresses the natural curve of the female body. The cheerful curve that connects the letter ‘v’ and ‘e’ in wordmark symbolizes positive mind, like the slogan ‘More comfortable than habit and more natural than you.

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Olo cafe packaging & branding by Steve Solodkov

This amazing cafe branding has our eyes completely captivated. Using the letters “OLO”, Stepan Solodkov created an amazing set of emotions adding value to the brand. Olo is an easy and fun way you can enjoy your food and fruit juices.

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Ikea Food packaging design by Stockholm Design Lab

Not only is IKEA the world’s largest furniture retailer, with around 350 stores in 43 countries, it is also Sweden’s largest exporter of meat: there’s an appetite for IKEA’s meatballs everywhere you go. IKEA’s in-store cafés have been around since the 1960s but, for almost as long, the retailer has sold a selection of Swedish specialities in small “food markets” positioned after the main checkouts.

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BULAQUA water packaging design concept by I-Media Creative Bureau

Spring water has been considered as a life-giving. It is very clean and clear, and its taste is unforgettable. Water plays a unique role as a substance that determines the possibility of an existence and the life itself of all beings on the Earth. Thanks to glaciers and high snowy mountains,

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Avgoulakia eggs packaging design by Antonia Skaraki

The chicken or the egg dilemma is commonly stated as “which came first: the chicken or the egg?” – well, in these packages… the chickens definitely steal the show! Enchanted by the power of stories and tales, we created a visual narrative… about 3 special chickens / heroines; Captain Mahe for free-range eggs, Madame Coco for bio eggs and Miss Nelly for barn-laid eggs. That’s how we added a human touch to the packaging: a touch that implies the high quality of a product that seems to be homemade, a touch which was enriched with bright pops of color that brought a bit more of a fun twist to it!

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MAKARIA by ALVAROGDESIGN

When the Greeks founded Naples, they adopted a dish made by the natives, which consisted of a paste made from flour and water, which was then dried in the sun. It is the story of our Makaria brand, honest and organic pasta

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Octopus rum packaging design concept by Pavla Chuykina

This is the octopus Billy. He has been guarding this bottle of Rum for many years. Try to take it away from him.

Sealing wax is not just the best way to protect a beverage in the bottle from air leaking into it but also it can be used to create an individual and signature look. Typically, during the waxing process, the excess wax flows down the bottle. These wax drool look very much like octopus tentacles. It needs just to emboss two eyes into the wax to complete the octopus character and by this to create an emotional and catchy brand.

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Cornish Orchards packaging design by Thirst Craft

Cornish Orchards are mostly known for their cider, rather than their range of delicious soft drinks. With an existing softs design which looked too close for comfort to their cider cousins, the Cornish Orchards softs range needed a redesign, so they turned to Thirst for a fresh new look.

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Can you correctly guess the hotness? Hugo’s Hot ‪‎Sauce‬ ‪packaging‬ designed by Page 84 Design

Starting with a matchstick to represent the mildest one, they increase in spiciness continuing on to: camp fire, forest fire, fuse and lightning bolt.

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Cup‬ or bottle‬? Designed by Constantin Bolimond

Mulled wine is a beverage usually made with red wine along with various mulling spices and raisins. It is served hot or warm and may be alcoholic or non-alcoholic.It is a traditional drink during winter, especially around Christmas and Halloween.

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Creativity Center Of IE Campus Life by Meteorito Estudio

A trip through the Casa de la Moneda building to discover its architecture, full of art and history, where tradition and innovation meet. Where artistic activities live together with the business environment.

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Zara Kids Fragrance packaging design by Lavernia & Cienfuegos

ZARA KIDS is a fragrance for children between the ages of 3 and 14. We were asked to come up with two illustrations/characters that were fun and attractive, spoke to a child’s visual language and that also clearly differentiate boys from girls. We created a bunny and a robot with carefully selected colour palettes to fulfill these requirements. In addition to this solution, we had a special interest in giving the characters on the packaging a playful spin (literally) instead of just being attractive protective casing that is thrown away once opened. We came up with the idea, through using cardboard tubes, to rotate the lid so that the eyes of each character change with each turn. A nice little touch is that the positioning of the lids is not fixed to the base of the tube, which means that each reference lines up differently at the point of sale.

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Gogo Quinoa Puffs by Pigeon Brands

This trio of flavours is illustrated by characters as colorful as the flavours they represent. Whether it’s the high hair or long beard, this imagery is rooted in the shape of the product itself.

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UpDn raw bar packaging design by Ohmybrand

Sometimes, in order to look at the problem from a new angle, you just need a little snack. Bright packaging of bars literally illustrates the idea that a tasty and healthy snack can turn everything upside down. Depending on how the bar is rotated, you can see either a cheerful character or a sad one. What remains constant is the UPDN logo, which is equally readable at any turn, recalling that we ourselves choose the mood for the whole day. UPND is a balance of tasty and healthy.

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Machiyenga Tree to Bar packaging design by Alejandro Gavancho

Machiyenga is a bean-to-bar chocolate from Cuzco, Peru. The name stems from Machiguenga, an indigenous community whose ancestors inhabited the western part of Cusco, known as Antisuyo during the Incan empire.

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XOCTAIL by MAMBA STUDIO

Chocolates with cocktail base. Inspired by the patterns of William Morris (1834-1896). The challenge was to combine a very traditional product with a contemporary and chic look through unique and daring flavors. Reinvent a tradition.

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