Get ready to see how amazing packaging can be! In this collection from Packaging of the World, we gather across the globe—from Australia to Kazakhstan —to explore how brands use packaging to share their stories, attract customers, and showcase incredible creativity.
From fun, eco-friendly chocolate wrappers to stylish and elegant tea boxes, these designs show how packaging can turn everyday products into something truly special. Each one is proof that packaging is more than just a container—it’s an art form.
Join us as we reveal the most exciting packaging designs of 2024. Picked from thousands of submissions on Instagram, Facebook, and Pinterest, and our website, these aren’t just boxes and bags!
Want to share your own outstanding designs? Whether you’re a returning contributor or a newcomer, we’d love to feature your work. Sign in or create an account to join our community, and let’s continue inspiring creativity together!
Mel Honey by BOLIMOND
The honey’s glass bottle echoes the golden nectar dripping from the comb, a delightful preview of the deliciousness within.
Bilo by Gutsulyak Studio
White canvas, impactful message. Bilo’s packaging sheds unnecessary graphics and text, maximizing white space for a clean, airy feel. Yet, it doesn’t lack personality. Typographic patterns woven from product names add a subtle, distinctive touch, categorizing lines without compromising minimalism.
Nami Banana Snack designed by Loukas Chondros
To further enhance the banana experience, the logo sticker will be meticulously hand-applied. This sticker will be identical to the one used on fresh NAMI bananas, fostering brand recognition and a sense of continuity between the fresh and dried product. The inner surface of the box will also be a vibrant pale yellow, mirroring the inside of a banana peel and reinforcing the natural connection.
This packaging is designed to be playful, informative, and deeply connected to nature. It’s a celebration of the Bananostafido’s organic origins and a promise of a delicious, all-natural snacking experience.
Wellie boot-inspired campaign for Laphroaig Scotch Whisky by Butterfly Cannon
The durable boot-shaped pack, complete with a side strap, wasn’t just designed to hold a bottle; it was meant to be reused, becoming a handy outdoor container for camping gear, art supplies, or even another bottle of Laphroaig! It was a way to carry a piece of Islay wherever you go.
Beach Coffee designed by Ekaterina Semenova
The packaging design evokes the essence of a perfect beach day. Soft, calming colors reminiscent of turquoise waves and sun-kissed sand create a sense of comfort and peace. It’s more than just a coffee sleeve; it’s a portal to a mini vacation.
Hot Surface designed by imnotngok
“Hot Surface” is a unique personal project that combines bold design and clever branding. Inspired by the “Hot Surface. Do Not Touch” warning signs, the concept reimagines this cautionary message as a playful statement in fashion.
MUTE designed by Backbone Branding
The ‘MUTE’ foot scrub packaging design embodies minimalist elegance, inviting users to disconnect from the chaos of everyday life and embrace nature’s calm. The packaging features a soft, sandy texture reminiscent of untouched shores, creating a tactile connection between the product and its natural roots. A delicate footprint in the sand symbolizes the journey toward inner peace, while a subtle wave motif inside the box mirrors the calming rhythm of nature.
Connect 4 wine designed by Javier Garduno
The design of Connect 4 wine by Mida, produced by Bodegas Latarce, creatively reimagines the classic game. Featuring removable stickers as game pieces, the bottle invites consumers to engage in a playful interaction. The flag-shaped collar on the neck adds a unique touch, while the back label mimics a Connect 4 piece, enhancing the thematic concept. This innovative packaging design not only stands out visually but also sparks conversation, blending functionality with branding in a memorable way.
AMIN nuts designed by SUJEH branding group
The packaging design for AMIN by SUJEH Branding Group draws inspiration from Iranian heritage, emphasizing authenticity and cultural storytelling. The packaging features characters resembling high-ranking officials from the Qajar era, each associated with a specific type of nut and its region of origin. These illustrations not only add a touch of whimsy but also reinforce the brand’s longstanding legacy, making each package a tribute to Iranian history.
Spring Water designed by Kseniya Rozhnova
This innovative water bottle design by Kseniya Rozhnova captures the essence of spring. Drawing inspiration from the season’s first blooms, the bottle itself takes the form of a delicate flower. The name “Spring Water” takes on a new layer of significance with this design. It not only references the source of the pure, refreshing water within, but also celebrates the annual rebirth of nature.
BrewBeak Beer designed by Berik Yergaliyev
Each beer variety boasts a dapper, anthropomorphic bird sporting a tuxedo. This clever choice symbolizes the sophistication and premium quality of BrewBeak’s brews, aimed at discerning beer connoisseurs. Minimalism reigns supreme, allowing the charming bird illustrations to take center stage. Each bird holds a glass of the respective beer, creating a memorable and instantly recognizable visual identity for each variety.
The gifts of the garden / The gifts of VOLVER designed by Backbone Brand Wondering
VOLVER BAKERY’s Christmas collection showcases a refined design concept that celebrates organic, local ingredients and artisanal craftsmanship. The packaging reflects the essence of family traditions and timeless techniques, featuring earthy tones and simple, elegant details that highlight the authenticity of the handmade products. The concept embraces the connection between nature and gift-giving, with each item crafted from the garden’s harvests, evoking the spirit of sharing and celebration. This thoughtful approach to branding elevates the experience, creating a memorable and meaningful gift for the season.
The Face Shop X The Simpsons Sunscreen Range designed by BXL Creative
You walk into The Face Shop and see a shelf lined with sunscreens, each one a playful ode to The Simpsons. Forget plain bottles – these have Homer’s iconic head emblazoned on them, a design by the brilliant BXL Creative.
SOSO Factory Hen designed by Idea Design
The brand’s existing product sparked a playful question: “Which came first, the chicken or the egg?” This humorous query became the cornerstone of our design, merging the iconic egg shape with a traditional oiler, resulting in a charming hen form.
Karamolegos designed by Mousegraphics
Karamolegos’ sandwich bread packaging blends natural aesthetics with modern minimalism. Muted tones and clean lines evoke simplicity and wholesomeness, reflecting the product’s natural, nutritious qualities. A central bread slice photograph adds authenticity, while vibrant ingredients like lettuce, cheese, and apples frame the image, suggesting freshness and sandwich possibilities. The carefully chosen typography and balanced layout reinforce the brand’s premium yet approachable identity, ensuring the packaging is both visually appealing and aligned with the product’s core values.
Temeria designed by Stefbras
The branding reflects the winery’s unique identity, led by a strong, independent woman who challenges conventions. Each bottle’s design is a visual celebration of individuality, with labels that are both elegant and unconventional, mirroring the innovative wines inside. The minimalist yet striking aesthetic emphasizes the winery’s commitment to quality and craftsmanship, setting it apart in a saturated market.
MIRATA WINES designed by MARCO D’AROMA
The mask is a metaphor. It doesn’t hide the essence, it enhances it. A new presentation reveals the true character of Mirata wines.
Maníball Peanut Butter Tequila designed by Holy Studio
The design of Manìball peanut butter tequila reflects a playful and adventurous spirit, merging bold cultural elements from Mexico and the U.S. The label features a lively squirrel illustration, which symbolizes the energy and quirky nature of the product, perfectly encapsulating the brand’s fusion of tequila and peanut butter. The vibrant colors and dynamic typography create a sense of excitement, inviting consumers to partake in a fun, unique drinking experience.
Bee It designed by Rewot
The “Save the Bees” cosmetics line by Bee it employs a bold, eye-catching design that aligns with its mission of sustainability and bee conservation. The packaging features vibrant colors like red, yellow, and blue, chosen for their striking visual impact and association with vitality and biodiversity. The prominent placement of the “Save the Bees” message emphasizes the brand’s core mission, effectively communicating its environmental commitment at first glance.
Dyro Gin designed by Durante Associati
DYRO GIN’s packaging design elegantly embodies its Italian heritage and the handcrafted nature of its product. The label features detailed botanical illustrations rendered on foil, creating a luxurious visual effect that conveys the gin’s natural ingredients and artisanal quality.
Frutify Fruit Chips designed by Karlen Avetisyan and Henrik Nikoghosyan
Frutify’s packaging design embraces minimalist flat illustrations with vibrant colors, creating a clean yet energetic aesthetic. Large fruit graphics provide an approachable and cheerful vibe while maintaining sophistication. The bold, white sans-serif brand name contrasts against the colorful background, with lowercase “lemon” and “banana” adding a friendly touch. The unexpected color palette, like the bright orange and yellow of the lemon pouch, stands out from traditional fruit packaging. The inclusion of product numbers adds a collectible feel, while the playful white zigzag divider brings movement and guides attention to nutritional details, making the design both functional and engaging.
Aquatica designed by CF Napa Brand Design
Aquatica Gin’s packaging design beautifully captures the essence of California and the allure of the Pacific Ocean, blending both craftsmanship and storytelling. The custom light aqua-blue bottle hue evokes the ocean, while the unique bottle shape distinguishes it within the gin category. The back of the bottle features a debossed California Pacific Coast ocean floor topography, adding depth and visual intrigue when viewed through the front, effectively connecting the product to its coastal inspiration. The custom closure, resembling a boat tie-off, and the use of linear topographic map lines further enhance the nautical theme.
Boop Pet Shampoo designed by Ksenia Ivanova, Vasily Aleev, Elizaveta Andrievskaya, Polina Dmitrieva
The pet care brand “boop” transforms routine grooming into a playful experience with whimsical, illustrative packaging. Featuring animals joyfully wriggling through bath time, the designs capture pets in charming, caterpillar-like shapes with wet, elongated fur.
JDO unleashes a dark twist on flavour with The Alchemist
JDO’s Halloween ice cream concept, The Alchemist, takes daring flavor to wicked extremes with coffin-shaped tubs and eerie, apothecary-inspired branding. This madly inventive design contrasts vibrant color splashes against a dark, foreboding backdrop, luring thrill-seeking consumers with an invitation to defy culinary conventions.
Pull It Hand Pulled Noodles designed by Soh Kah Khee
Ditch the boring box! “Pull It” lets you become the noodle master with its accordion-style design. Stretch and compress it, mimicking the real dough-working process. It’s a fun way to connect with the product before it even hits the pot!
Woner Restaurant designed by B&W Graphic Lab
Unleash the Inner Feline Foodie: Restaurant-Worthy Meals for Discerning Cats. Ditch the boring can! Imagine sleek, single-serve portions with a minimalist design and subtle metallic accents.
Winnika Bekasiak designed by Idea Studio
The Bekasiak Project reimagines wine labels as a canvas for storytelling, blending history and culture into a powerful design narrative. Inspired by Poland’s “Drunken Men’s Tower,” each label captures the essence of a nomadic journey toward freedom.
Masa madre bakery designed by omsky
The branding draws on childhood nostalgia, with bread presented on branches in the bakery’s photography, symbolizing the freshness and simplicity of nature. This creative concept reinforces the handmade, authentic feel of the bakery, making each loaf a visual and sensory delight.
Crazy Grapes designed by MABA
Wine as a catalyst for change. A delicious escape that elevates an ordinary meal to a celebration, a date night to a shared experience, and a mundane evening to a vibrant party.
TOMATIER SNACKS designed by METEORITO ESTUDIO
The Cherry Tomato packaging project for Nijasol, a special edition for Carrefour, transforms the mundane into an engaging experience. Born as an extension of Tomatier, this snack appeals to both children and parents with its fresh and healthy lunch or snack option. Embracing creativity, our design features a playful monster motif, where each box becomes a storytelling adventure. The monster’s mouth serves as a window to showcase the cherry tomatoes, while its crest cleverly seals the package. With the slogan “Monsters are cool and so are tomatoes,” Tomatier makes eating fun, introducing kids to nutritious and delicious snacks.
LOCO Limited Tea Collection designed by Be The Change
The LOCO Limited Tea Collection utilizes a train carriage design to create a unique and eye-catching package. This playful concept reflects the brand’s name (“loco moveo” meaning “to move from its place”) and evokes a sense of travel and exploration. High-quality printing and construction further enhance the visual impact, making it a stand-out option in the Armenian market.
TÉLEEP designed by KAZUAKI KAWAHARA LATONA MARKETING INC.
A unique sleeve inspired by the moon phase complication on high-end watches. This creates a visual connection to nighttime and adds a touch of luxury. A window shaped like a crescent moon on the top of the sleeve offers a peek at the ice cream and strengthens the nighttime theme.
Gin.nasium designed by ADPOSITIVE
The concept behind the design is a “gym of gin design,” which plays on the word “gymnasium” and refers to the project’s focus on pushing the boundaries of gin design. The designer avoided traditional Sicilian imagery and instead drew inspiration from the island’s history and culture.
Fausto – Sea Artesans designed by Volta Studio
Fausto Sea Artisans’ packaging elevates the product through a minimalist design. A white embossed fish takes center stage, presented diagonally for a dynamic feel. Deep sea blue printing and clean typography ensure a sophisticated look, while highlighting Fausto’s commitment to quality with a focus on the product itself. This subtle approach celebrates the “art of the sea” by letting the fish shine.
Born with Seoul designed by Carpenter Collective
Born with Seoul’s rebrand by Carpenter Collective utilizes bold colors and ingredient illustrations to create a visually-striking presence on crowded shelves. This reflects the client’s desire for transparency and natural ingredients, with each sauce distinguished by a unique secondary color and illustrated key components. This system allows for easy expansion and brand consistency across platforms.
Campanella Pizza designed by Eugene Wysota & Lesha Limonov
Campanella pizza’s packaging ditches the typical pizza box for a design inspired by traditional Italian tile patterns. These vibrant geometric motifs evoke warmth and celebration, perfect for family gatherings. Each flavor boasts a unique color scheme tied to its ingredients (think red for beef stroganoff, green for margherita), while the logo, a decorative emblem with text and icons, reinforces the brand’s Italian heritage and focus on quality.
ROYAL CHARLOTTE designed by ESTUDIO ARGO
The Royal Charlotte liqueur’s name and description evoke a sense of hidden treasure and exoticism. The design create a sense of discovery, enticing the customer to explore the unique flavor of the liqueur.
ENVUE designed by lasuite atelier
ENVUE is a bold entry into the spirits market, defined by its distinctive style and broad appeal. Tasked with creating a strong brand, the team has developed ENVUE not just as a beverage, but as a lifestyle. Available in bottles and extending to textiles, concept restaurants, bars, cultural events, and concept stores, ENVUE crafts a unique universe. The design objective is to bring this concept to life, satisfying both investors and consumers, and securing a dominant place in the competitive spirits segment through innovative branding and strategic positioning.
What’s Inside? designed by Formascope Agency
INSIDE SKINCARE LAB believes in complete transparency. Their packaging incorporates a perforation, allowing you to delve deeper by revealing detailed scientific information about the specific product you hold. This design element underscores their commitment to openness and allows you to understand the science behind your skincare routine.
MOORHOUSE’S CRAFT RANGE designed by WPA PINFOLD
Located near Lancashire’s Pendle Hill, renowned for its mystical legends of the Pendle witches, Moorhouse’s Brewery underwent a transformative rebranding of its traditional cask range, revitalized by award-winning mystical designs. The challenge was to introduce a new craft beer line amid a crowded market of 2,000 UK brewers. “Out of the Shadows” emerged as a series of 16 innovative beers, each boasting contemporary recipes and styles tailored for today’s craft connoisseurs. Embracing Pendle Hill’s folklore, the branding captivates with alternative graphics and storytelling, appealing to a fresh generation of drinkers while expanding Moorhouse’s fan base through compelling on-pack, POS, digital, and experiential activations.
OCEANIC FORMULA N FACE CREAM designed by ECLECTIC M
The “Oceanic Formula N” face cream by Nabila K Cosmetics celebrates its natural marine ingredients through thoughtful packaging design. Embodying the essence of oceanic treasures, the bottle features textures, colors, and elements that evoke a genuine marine experience. The centerpiece of the design is an antique ceramic amphora, adorned with corals and seashells, submerged amidst oceanic imagery. This concept extends to a limited edition presentation packaging, designed to surprise and delight with a piece of the seashore inside—complete with natural seashells and oceanic glass fragments. This innovative approach not only protects the cream but also narrates a captivating tale of discovery and natural beauty, inviting consumers to explore its luxurious benefits.
SÀAS designed by STUDIO BOAM
Amidst the remnants of Central America’s lost civilizations, artifacts gleam with magnificence, echoing a rich cultural legacy. Tequilas, steeped in graphic folklore, embody this craftsmanship, with SAAS exemplifying a refined, structured aesthetic akin to luxury jewelry. Its understated label design allows ancient jewelry and amulets to shine, meticulously rendered in gouache. “Lineal” SAAS typography blends contemporary and ancient motifs, while emerald green hues harmonize with the glass bottle’s tint, reflecting agave stem pigmentation. SAAS transcends mere packaging, becoming an object of historical and artistic contemplation, celebrating the splendor of Central America’s ancient jewels.
Salash Delicatessen Brand Refresh designed by Onfire Design
Salash Delicatessen, a family-run business from Kumeu, has brought their four generations of Serbian dry-cured meat expertise to New Zealand. Their packaging design reflects Eastern European visual styles and culture, reinterpreted for modern consumers. The bespoke wordmark, inspired by the Cyrillic alphabet, features sharp serifs symbolizing butchery. Modernized icons and patterns echo historical costumes, while the color palette, inspired by the Serbian flag, sets them apart from competitors. Simple, oversized packaging formats minimize production and storage needs, with bold, utilitarian typography on hand-applied stickers adding a personal touch.
TAK FLOUR designed by Backbone Branding
The redesign of “Tak” flour focused on enhancing shelf appeal while maintaining brand identity. Each package features unique illustrations of bakery items, set against a bold black background, showcasing the flour’s artistic craftsmanship. The prominent “Tak” logo ensures brand recognition, while the signature pattern on the sides reinforces its identity. This blend of art and branding distinguishes “Tak” flour, making it visually appealing and easily recognizable.
Siginia Gin designed by Appartement 103
Appartement 103, tasked by Alexandrion Group, designed Siginia, a premium Italian gin brand celebrating Sicilian terroir and culture. Inspired by the intricate patterns of traditional Sicilian ceramics, the bottle design features bold, vibrant illustrations on a white ceramic-like canvas. Each SKU, Sole Rosso and Stella Notte, reflects Sicily’s natural bounty with bright citrus and delicate floral profiles. The 360° tiled patterns create a captivating visual impact on shelves, making Siginia a true celebration of Sicily’s spirit and artistry.
FLUXUS – Shower salt designed by Kirill Krasilnikov
The FLUXUS design project revolutionizes the shower experience by integrating bath salts into an innovative showerhead-shaped bottle with a perforated bottom, attaching easily to standard shower hoses. This sleek, modern packaging enhances both functionality and aesthetic appeal, transforming routine showers into spa-like rituals. The ergonomic design ensures easy handling, while clear visual cues guide user installation. Each variety of salt, contained in the bottle, releases beneficial minerals, offering therapeutic effects tailored to relaxation, rejuvenation, or invigoration. FLUXUS exemplifies a creative, user-centric approach to wellness-focused product design.
Ruffs & Cuffs perfume by ECLECTIC M
Forget boring, mass-produced scents! Ruffs & Cuffs perfumes are a conversation starter, housed in unique, figure-shaped bottles that resemble Elizabethan nobility (minus the beheadings, of course). So ditch the ordinary and embrace the extraordinary with a spritz of theatrical fragrance.
Black Garlic designed by Elizaveta Kolosova and Sofia Izbenko
The designers want to create a sense of wonder around black garlic. The illustrations should be both inviting and slightly mysterious, encouraging viewers to explore this intriguing ingredient and its ability to transform everyday dishes into culinary masterpieces.
CAFEOPIA (Confectionary) designed by Backbone Branding
The ice cream packaging took things a step further. We utilized colors and patterns that mirrored the unique flavors and tastes of each ice cream, creating a sensory experience that extended beyond just taste.
Sentinella designed by Numeroquattro
In the Italian countryside, roses planted near vineyards act as sentinels, alerting vintners to potential issues. This story is elegantly captured in a series of wine labels, each featuring a real rose petal. The design’s irregular cut symbolizes the vineyard’s soil, with the flower reaching toward a hot-stamped moon bearing the producer’s logo. Using PCR glass bottles and cotton fiber paper labels, the design merges sustainability with tradition, creating a unique, storytelling package that reflects the heritage and care behind each bottle of natural wine.
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