In a world where the constant buzz of the artificial surrounds us, ‘MUTE,’ our minimalist packaging design for a foot scrub, invites you to disconnect from the noise and reconnect with nature’s tranquility. It serves as a gentle reminder to prioritize your well-being, to pamper yourself, and to enter into a state of harmony and peace.

Tasked with designing minimalist packaging for a foot scrub, we created a package with a soft sandy texture, reminiscent of pristine shores untouched by human intervention. Embedded within the design, a delicate footprint in the sand symbolizes the journey towards inner peace and self-discovery.

Inside the packaging, a subtle motif of a wave gently rolling echoes the calm rhythm of nature, evoking feelings of serenity and relaxation. The ‘MUTE’ packaging’s sand texture mirrors the product’s composition, creating a tactile experience that enhances the overall sensory journey. With every touch, you’re transported to a tranquil oasis, embracing the soothing sensation of self-care in silence.

Packaged in such a distinctive and thoughtfully designed concept, our foot scrub, ‘MUTE,’ becomes more than just a skincare product – it becomes a pathway to a peaceful state of mind and a cherished gift for loved ones.

 

Backbone Branding

Armenia
Credits:
Creative Director: Stepan Azaryan
Brand strategist: Lusi Grigoryan
Designer: Liana Mazmanyan
Strategy assistant: Larisa Yeghiazaryan
Design Team Lead: Gevorg Abrahamyan
Client:
Mute