245 OLIVE OIL

When we began working on this label, the first question we asked ourselves was not how to tell the story of the oil, but where it truly comes from.

The answer was not in the bottle, nor in its color, nor in the moment of tasting.
It came earlier, much earlier, in an olive grove made up of 245 trees.

This is where the decision to shift the perspective was born.
Instead of celebrating the final result, we chose to place at the center what makes it possible: a daily, patient effort that is rarely told because it cannot be seen and is therefore easily forgotten.

The number 245 did not become a graphic detail, but the heart of the project.
A simple, restrained mark that points to something greater: the slow rhythm of nature, the fragility of the trees, and the quiet dedication of those who care for them.

The design grows from this idea, bringing the entire project back to what is essential, because it is the essential that best conveys the value behind every drop of oil.

245 thus becomes an invitation to treat this product with the same care with which it was created.
To preserve it. Respect it. Listen to it.