Based on a volcanic spectacle, this premium brandy design takes inspiration from the dynamic interaction between fire and stone.

The long square glass bottle serves as a charming vessel that reveals the inherent nature of brandy. Its shape allows the brandy to display mesmerizing colors, reminiscent of the fiery shades of molten magma – with a pulsating, indomitable energy. Placed like a cubic lid on the bottle, seamlessly following its shape, the tuff acts as both a lid and a keeper. Its cold, firm surface contrasts sharply with the intense energy inside – as if its heaviness forces the magma-like brandy to remain contained. Being essentially frozen magma, tuff, with its rich palette of colors, reflects the richness of flavors and notes of this premium drink. The logo “Tuff” maintains the cubic shape of the product and its color  echoes the fiery hues of the brandy.

In this harmonious but contradictory union, our packaging reflects the essence of volcanic evolution. The cubic glass bottle holds the vibrant energy of magma, while the cubic tuff cap represents timeless strength and stability. Together they create a visual symphony that celebrates the eternal dance of creation and containment.

 

Backbone Branding

Armenia
Credits:
Creative Direction: Stepan Azaryan
Art Direction: Marieta Arzumanyan
Design Team Leading: Gevorg Abrahamyan
Design: Stepan Azaryan, Marieta Arzumanyan
Brand Strategy: Lusi Grigoryan
Client:
TUFF