Chiilz

The agency was tasked with creating a design for the new Chiilz flavor. After the whimsical “cotton candy with unicorns,” it was crucial to maintain the emotional level of engagement that Chillz had already stirred up.

That’s how the maze of question marks came to life — explored by a mysterious yeti. They’re on an important mission: navigating the labyrinth in search of a bold, new flavor.

The packaging design, its storyline, and vibrant colors work together to deliver the essence of the new Chiilz “Mystery Edition.” But instead of revealing it outright, it teases the imagination — suggesting that every sip is an exciting adventure into the unknown.

Let’s uncover the flavor mystery with the new Chiilz!