Skippy Aqua Baby Wet Wipes

The Skippy brand portfolio has expanded with a new children’s line of wet wipes — Skippy AQUA.

Our goal was to strengthen the brand’s presence in the category through a design that boosts shelf and marketplace recognition, clearly communicates product benefits, and builds trust.

At the heart of the concept is an interactive, playful idea. The whale illustration on the packaging comes to life during use: pulling out a wipe creates the illusion of a water fountain. This adds emotion to the product experience and invites playful interaction. The playful mechanism creates a positive experience for both parents and children.

A clean blue background, friendly sea characters, and vibrant accents form a modern, light visual identity that highlights the product’s purpose. The packaging stands out among competitors while maintaining perfect readability of key product properties and ingredients.