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The Date – A Refined Taste of Tunisian Heritage

The Date is a premium collection of handpicked Tunisian dates, crafted for the French gourmet market. Developed by L’Alchimiste, the brand elevates a traditional product through a refined and culturally rich identity. Every element of the packaging tells a story — of the desert, the people, and the timeless elegance of Tunisian craftsmanship.

The box is adorned with delicate illustrations inspired by Saharan life: palm trees, camels, crescent moons, musicians, and harvesters, all set against a deep green background that evokes the lushness of the oasis. These symbolic motifs celebrate the roots of the product while creating a visual tapestry of tradition and authenticity.

The name The Date, framed by a custom-designed logotype with a subtle oriental arrow, speaks to a journey — a curated encounter between East and West, nature and luxury. The rigid, matte-finished box reflects the brand’s high-end positioning, designed not only as a gourmet delicacy but also as a meaningful gift.

More than just dates, The Date is an invitation to experience Tunisia through its flavors, its culture, and its elegance — all wrapped in a product that stands proudly at the intersection of storytelling and sophistication.

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Credits:
creative officer: aymen ouhibi
creative director: khaled boukraa
creative director: wafa chennaoui
Client:
The Date