CASTA | ACEITE DE OLIVA

Packaging Optimization & Strategic Redesign for Casta® Extra Virgin Olive Oil

TerraMater faced a critical challenge: a supply disruption of their Casta olive oil bottles. This unexpected situation forced the brand to rethink and adapt its label design to fit new formats and logistical requirements.

The challenge: Preserve Casta’s visual identity while adapting to the new production demands. The solution needed to go beyond operational efficiency—it had to elevate the product’s sophistication and reinforce its market positioning.

The solution? A strategic redesign that blended function with flair, resulting in a comprehensive upgrade:

• Development of new die-cuts to streamline production while maintaining high quality standards.
• Incorporation of foil accents for a more refined, premium finish that enhances brand perception.
• Enhanced color palette to boost shelf impact and make Casta bottles stand out at first glance.
• Application of raised screen printing in key areas, adding texture and a unique tactile experience that sets the product apart.

Every detail was carefully considered—not only to overcome logistical hurdles, but to strengthen the brand’s presence. The result? A product that not only meets new demands but rises above them, perfectly balancing function and form.

Smart design for real-world solutions.