Out of the context

Out of the Context is a research project focused on packaging design. I explored the form of containers belonging to iconic products from well-known brands, completely removing them from their original context.

In each case, the packaging changes by drawing inspiration from highly recognizable elements: an iconic shape associated with the product, a habitual way in which it is consumed, a play on words between the brand name and the product name, or some of its distinctive characteristics, amplified and expressed through the form of the container itself.

The goal was to investigate two aspects simultaneously: on one hand, whether the product and the brand would remain recognizable even after a radical change of context; on the other, whether a new form could enhance the brand’s communicative power, better convey the product’s characteristics, or even improve its perceived value.

From my point of view, the results are extremely compelling and once again demonstrate how strongly packaging design can influence the perception of a product and the brand it represents. Enjoy them!