Day in the Desert Puzzle

Day in the Desert
Puzzle

Client: Solma Grow

Country: UAE (Dubai)

Works done: Branding| Product design| Packaging| 3d motion

Client approached me to create a line of products for their new children and family company. I developed the whole product line for their company with custom illustrations and designs.

The idea was to create a product that is suitable for kids of 3-8 years old.
Result: The product has been launched on the market. The client is selling it on Amazon and across their social media platforms.

The box was inspired by the traditional Bedouin tent. After several iterations, I found the right shape and design. I also explored how people traditionally spend their leisure time in the desert to make the concept more authentic.

As part of the project, I conducted competitor analysis to identify opportunities for differentiation within the local market. The goal was to create a distinctive visual identity and a unique packaging structure that would stand out on the shelf and support strong product placement in local retail environments.
The packaging was designed to function both horizontally and vertically, allowing flexible shelf positioning and improved visibility in stores.

All labeling and packaging elements fully comply with local regulatory requirements, which were carefully researched during the preparation of this project. Key product information was translated into Arabic to ensure clarity, accessibility, and market readiness.