repap paper scraps packaging

REPAP is an open-source project that explores new ways, new worlds, new words and new waste to make communication about sustainability bold & cool. REPAP is developed by a group of marketing and communication professionals, a team full of diverse skills but, before that, a community of people who believe strongly in design and beauty and who share a vision. The name REPAP indeed, is the acronym and the mirror of PAPER, our first love, and describes the journey that will solve one of the most important problems facing humanity today: waste materials; reversing and recombining them to create new forms of marvel. We recovered some PAPER waste materials, letting us be inspired by their shape, their color and our imagination.  Suddenly there were so many new creative assets and ideas on our desk including a new type of packaging. The packaging structure is crafted using the die-cut scraps we had available:

• In one case – the red pack – they were glued together like a honeycomb cardboard, thus forming the main structure.
• In another case – the Tiffany pack – since the paper at our disposal was much lighter, we glued the sheets together only at the spine, as is done for the binding of a book.
• In both packages, the top, bottom, and spine of the box are made with virgin cardboard, onto which patterns obtained from the printing scraps were printed. This design choice allowed us to use as little virgin paper as possible while simultaneously highlighting the beauty and color of the paper we had available.

REPAP scrap packaging is a concrete example of how a company can exploit the waste material it produces to create a useful, impactful product capable of demonstrating its eco-sustainability

Designed with Daisy Viviani and Matteo Bonetti  @ repapproject.com