Winston – Grooming Appliances

ABOUT

Winston sought to elevate grooming from a task to an experience of luxury. We were tasked with reshaping the brand to reflect sophistication and simplicity, creating a sense of refinement while maintaining practicality.

SOLUTION

Through extensive research, we defined new communication pillars and repositioned Winston to capture its dual essence of premium quality and accessibility. We restructured the brand architecture to introduce Winston (the regular range) and Winston Art (an affordable luxury range), ensuring both resonated with their respective audiences. A new identity system was crafted to express the brand’s elevated positioning, extending seamlessly into product colours, packaging, and web design. Each detail was carefully considered, from the subtle tones chosen for the products to the intuitive layout of the website, all aligning with Winston’s refreshed vision.

RESULT

Winston now stands as a benchmark in personal care, merging luxury with everyday functionality. The brand speaks to a modern consumer who values both elegance and simplicity, making grooming a more refined, enjoyable experience.