TAT Soup

In our packaging design for the Tat Ready Soup series, we used a strong visual hierarchy that highlights practicality and taste to attract attention on the shelf. By applying bold and saturated background colors for each soup variety, we enhanced the product’s appetizing appearance. This approach not only increases shelf visibility but also helps the products stand out more easily among competitors. The “Ready Meal” ribbon placed alongside the Tat logo provides strong brand positioning while also making category recognition easier for the consumer.

With the use of large, bold, and high-contrast typography, we made it easier to identify the product quickly on the shelf. In doing so, we brought a modern and energetic twist to traditional soup culture. The spoon and soup visuals placed at the bottom visually associate the product with a real serving, creating an appetite-stimulating effect. Additionally, clear and simple messaging such as “ready in 2 minutes” and “preservative-free” communicates key purchase drivers, offering a fast and safe consumption promise to the consumer.

The upright doy-pack structure of the packaging supports the aesthetic presence of our design on the shelf and also provides ease of use for the consumer. With the Tat Soup brand architecture, we delivered a functional and strong design that combines homemade warmth with a modern design language and a dynamic color palette.

“We are a design office specializing in packaging design and branding. Since our establishment in 2014, we have guided many national and international brands with our designs and strategies. Of course, our greatest source of motivation is the many awards we have received. With these achievements, we want our knowledge and experience to guide future brands and designers. We know how big a role packaging design plays in the transformation of brands and we are happy to be a part of this transformation.”