Obesso Cold Brew New Package Design

Coffee is not just a beverage; it is a ritual, an experience, and a cultural heritage. Obsesso Cold Brew embraces this heritage by adapting it to the fast-paced lifestyle of modern city dwellers, offering a timeless indulgence.

In our packaging design project, we adopted a refined approach that prioritizes a minimal and premium perception. The matte black label reinforces this perception while enhancing readability through contrast. With modern typography, wide letter spacing, and geometric forms, we defined a sophisticated world. The iconic bottle shape, with its short and wide structure, gives the brand a distinctive identity.

For the Coffee, Salted Caramel, and Latte variants, we created a color palette inspired by their natural hues, directly referencing the ingredients. By avoiding unnecessary visuals, we aimed to highlight the essence of the product and the brand’s quality, reflecting the brand identity through a modern, elegant, and functional design language.

Crafted from carefully selected beans and brewed using the cold brew method, this coffee appeals to coffee enthusiasts who embrace quality as a lifestyle and appreciate the finer details.