Duru Kolonya

With our Duru Kolonya design, we aimed to modernize the traditional Turkish cologne culture and offer both a refreshing and elegant experience. While preserving the classic lines that come to mind when it comes to cologne, we aimed to meet the aesthetic expectations of today’s consumers with its contemporary interpretation.

We also made a strong distinction between the variants by using a special color palette and illustration that identifies with its own unique scent for each variant. We also provided a balanced appearance by using special colors on a white background that symbolizes purity and elegance in the design. While the illustrations on the backgrounds refer to nature with their thin linear forms, the gold field we use in the middle emphasizes the valuable feeling of the product. We preserved the thin and elegant structure by using a modern and sophisticated typography. This also supports the modern interpretation of our traditional product. Our new generation cologne designs consisting of 5 different variants made us proud by receiving a gold award in the 2024 “Crescents and Stars for Packaging” competition.