Squiddy – Seafood

Squiddy is a Barcelona based quick service restaurant specialising in fried seafood. The project focused solely on the design of a packaging system, developed using an existing brand identity provided by the client.

The objective was to create packaging suitable for a fast paced QSR environment while maintaining visual consistency across all customer touchpoints. The system needed to be bold and recognisable, yet practical for high volume service and everyday use.

Working within predefined brand guidelines, the packaging was designed as a modular system covering boxes, wraps, and takeaway formats. Visual elements were applied consistently to ensure clarity, repeatability, and ease of production, allowing the system to scale across formats without losing coherence.

The final outcome translates Squiddy’s playful brand language into functional packaging that integrates seamlessly with the in store environment and takeaway experience.

Creative Direction: Chirag Puri
Packaging Design: Rohit Vishwakarma

Disclaimer: The logo, brand identity, photography, and video assets are owned by Squiddy. The scope of work was limited to packaging design.