Veda & Grace – Rediscover Wellness

Veda & Grace: Rediscover Wellness

Creative Studio: Logosaylove

Country: India

Design Year: 2023

Services: Visual Identity, Art Direction, Brand Identity, Collateral Design

Project Overview: Veda & Grace is a high-end Modern Ayurveda brand that blends the purity of ancient wellness traditions with the sophistication of luxury self-care. Crafted in small batches using only natural ingredients, each product embodies care, efficacy, and indulgence. The brand appeals to discerning consumers who value both tradition and contemporary elegance.

Objective: Our goal was to create a premium brand identity that captured the essence of Ayurveda while presenting it through a modern, high-end lens. The challenge was to translate timeless wisdom into a sophisticated visual language that could stand out in the luxury wellness market.

Design Solution: Collaborating closely with the Veda & Grace team, we designed a logo inspired by symbolic elements of Ayurvedic sciences, representing balance, purity, and holistic well-being. The visual identity features a refined palette of earthy neutrals and muted golds, paired with elegant serif typography and minimal linework to convey calmness, heritage, and sophistication.
For packaging, we selected premium textured papers, subtle embossing, and gold foil accents to create a tactile, high-end unboxing experience. The layout balances clean label hierarchies with delicate iconography, ensuring the design feels elevated while keeping the product’s natural essence at the forefront.

Impact: The new identity positioned Veda & Grace as a luxury, modern Ayurveda brand with strong shelf presence. Premium finishes and sophisticated details created a sensory unboxing experience, while the cohesive design strengthened brand recall and built consumer trust.