Mayo Mag

MAG is a Canadian sauce and mayo company. Convinced that the taste of its products could compete with the best in its category, MAG set out to refresh its identity by creating a brand image that is accessible, bold, and that stands out on grocery store shelves. Its graphic system adapts across product lines, packaging, and product types: each flavor is represented by a unique color and shape. This redesign not only helps the brand stand out on the shelves, but also supports its expansion into grocery stores across the rest of the country.