Health Hut is a Toronto-based health and wellness retailer who offers a wide range of all-natural, vegan and cruelty-free products. LG2 was approached to update their visual identity, store signage and packaging design for a line of new products. It was clear at the outset that this well-loved brand needed a significant refresh in order to break into the health and wellness category and align with other established players.
The design process started with one word: balance. Specifically, finding balance within our lifestyles, and living in harmony with nature, the two guiding values of the brand. The design system was founded on this ideology and is anchored by a powerful “H” icon that conveys balance, stability and unity. The wordmark follows suit with its minimal approach and classical detailing.
LG2 created and produced a packaging design system for Health Hut’s line of products, all featuring the “H” icon as a primary brand blocking element. The goal was to make these new products stand-out in an extremely crowded and code-heavy space. The result is an impactful introduction of this new line of products on-shelf, with a brand ready to proudly assert itself in-market.