Rescapés : small jars, big mission

lg2

Montréal, QC, Canada

La Transformerie, a non-profit organization whose mission is to eliminate food waste, called on lg2’s expertise to update the image of its flagship Rescapés (Rescued in English) product line of spreads, marmalades and sauces made from unsold grocery store fruit. Already available for purchase, the brightly coloured, lg2-designed packaging highlights the brand’s distinctive elements: a seal of quality, unique flavours and, above all, a positive environmental impact.

GUIDE CONSUMERS AND EMPOWER THEM TO ACT
The small Rescapés jars now enjoy pride of place on shelves thanks to a stronger visual presence, which not only showcases the unsold fruit that were saved from the garbage bin, but also the name of the chef behind the tasty recipes: Guillaume Cantin. The packaging tells a story and reminds us that every little amount counts. With artisanal products fiercely competing for attention on grocery store shelves, Rescapés products stand out with saturated colour illustrations on a deep blue background – a timeless visual strategy. The refreshed logo’s curves and the fruit’s roundness allude to a rebound: the foods have bounced back and found new life, saved from a wasteful end.

 

lg2

Montréal, QC, Canada
Credits:
Vice-President, Creative: David Kessous
Vice-President, Strategy: Marc-André Fafard
Vice-President, Account Services: Ingrid Roussel
Creative Director: Marie-Pier Gilbert
Copywriting: Marie-Eve Leclerc Dion
Art Direction: Julien Baveye
Strategy: Charlotte Arsenault
Account Services: Stéphanie Brunelle, Marion Haimon, Nina Fournier
Infographics: Frédéric St-Denis, Laurent Trudel
Project Management: Mélanie Thérien, Julie Martin, Emmanuelle Gauthier-Laquerre
Graphic Production: Geneviève Demers
Client:
La Transformerie