Lu Coffee

Project Objective:
To create a new brand and packaging design for 3in1 instant coffee targeted at the markets of CIS

The main goal is to convey the high quality and uniqueness of authentic Vietnamese coffee while creating a memorable product image.

Design Concept:
The design considers the cultural preferences of consumers in Kazakhstan and Russia by incorporating familiar elements and a color palette that evokes an emotional connection and highlights local adaptation.

Color Palette:
Warm tones create a cozy feeling and make the packaging stand out on the shelf, evoking the idea of a comforting morning coffee moment.

Composition:
The central element is a heart-shaped cup, which draws attention and is easy to remember. The image of hands holding the cup adds a sense of personal connection and intimacy.