Packaging can be pretty amazing, and this collection proves it. In this roundup from Packaging of the World, we travel the globe, from Armenia all the way to Ukraine, to see how brands use packaging to tell stories, stand out on shelves, and flex some serious creative muscle.
You’ll find everything from playful, eco-friendly chocolate wrappers to refined, beautifully crafted tea boxes. Together, these designs remind us that packaging isn’t just about holding a product; it’s about creating a feeling, a moment, and sometimes even a little joy.
This selection highlights some of the most exciting packaging designs of 2025. Chosen from thousands of submissions across Instagram, Facebook, Pinterest, and our website, these pieces go far beyond boxes and bags—they’re thoughtful, bold, and beautifully executed.
Got work you’re proud of? We’d love to see it. Whether you’re a longtime contributor or brand new to the community, sign in or create an account and share your designs with us. Let’s keep the creativity flowing.
mezete designed by Neha Khemka
mezete’s packaging earned its place in the Packaging of the World Top 50 of 2025 by boldly translating cultural authenticity into a globally relevant design system. Moving away from its original black packaging, the brand draws visual energy from the bustling streets of downtown Amman. Arabic calligraphy, vibrant color palettes, and layered graphic elements echo the rhythm of a Middle Eastern souk while avoiding clichés. The result is a confident, expressive identity that balances tradition with modern shelf impact. Flexible yet cohesive, the system scales seamlessly across products and markets, proving that culturally rooted design can travel globally without losing its soul—or its appetite appeal.
SUZUNOYA – Canelé Package designed by Sung, Di-yen
SUZUNOYA’s packaging secures its spot in the Packaging of the World Top 50 of 2025 by translating the elegance and joy of its French-inspired pastries into a refined, sensory-driven visual identity. Drawing inspiration from the shape of the Canelé and the premium global ingredients it celebrates, the design combines subtle textures, delicate color palettes, and nuanced illustrations to evoke both craftsmanship and indulgence. Each package communicates the brand’s narrative—heavenly flavors, international ingredients, and local collaborations—while maintaining a cohesive, premium aesthetic. The result is a design that feels both artisanal and globally sophisticated, inviting consumers to experience SUZUNOYA’s signature happiness through every detail of its packaging.
Livora Pastry Studio designed by Daniela Barrio de Mendoza
Livora’s packaging captures the perfect fusion of European refinement and Peruvian soul. Its minimalist design, inspired by French elegance and Art Deco geometry, mirrors the precision and artistry of its entremets. Clean lines, balanced patterns, and thoughtful layouts convey sophistication, while subtle cultural cues pay homage to Peru’s rich heritage. The result is a packaging system that feels both modern and timeless, elevating each pastry into a sensorial experience that celebrates flavor, memory, and craftsmanship. Livora doesn’t just package desserts—it frames them as works of art.
VICTRIX. Dietary supplement designed by Yana Dudkina
VICTRIX’s packaging lands in the Packaging of the World Top 50 of 2025 by turning dietary supplements into a visually striking, sport-inspired system. Each square transparent jar represents a tennis court, while the glowing lime “ball” inside embodies energy and vitality. Color coding aligns each formula with a Grand Slam—sky-blue for focus at the Australian Open, clay-orange for energy at Roland-Garros, deep green for recovery at Wimbledon, and cobalt for strength at the US Open—creating instant recognition and narrative clarity. The design balances playfulness and functionality, transforming supplements into a ritualized experience. Cohesive, bold, and conceptually precise, VICTRIX demonstrates how packaging can merge performance, identity, and lifestyle in a single, unified visual language.
Linda Ilusión designed by Borak studio
Linda Ilusión’s packaging transforms mezcal into a story of connection and inspiration. The design marries harmony and balance, with a warm, desert-inspired palette that evokes richness and tradition. A subtle dove motif symbolizes freedom and shared dreams, weaving meaning directly into the visual identity. The label is thoughtfully integrated with the bottle’s form, enhancing its sculptural shape while maintaining elegance and clarity. Together, color, symbol, and structure create a packaging experience that feels both contemporary and heartfelt, positioning Linda Ilusión as more than a spirit—it’s a tribute to legacy, ideals, and the bonds that move us.
FUJI Matcha desined by Marco Arroyo-Vázquez
FUJI Matcha’s packaging earns its spot in the Packaging of the World Top 50 of 2025 by redefining how tea can be presented on the shelf. Breaking away from traditional boxes or cylinders, the design echoes the snow-capped silhouette of Mount Fuji in a minimalist, three-dimensional form. Subtle typography, restrained branding, and a single apex of green highlight the origin of the tea, while functional elements like a cord enhance usability. This collectible, display-worthy container conveys mindfulness, elegance, and cultural authenticity, transforming a daily ritual into a moment of calm. Its thoughtful design not only celebrates Japanese tea culture but also supports local communities, making it a conceptually rich and visually captivating package.
BEEFEATER designed by Bolimond
Beefeater Gin & Tonic’s packaging secures its place in the Packaging of the World Top 50 of 2025 by marrying heritage and modernity in a visually engaging system. The iconic London guard illustration anchors the brand’s storied history, while lively pin-up characters and vibrant fruit graphics bring a contemporary, energetic twist. Bold typography commands attention, contrasting sharply against a clean white backdrop to create clarity and impact on the shelf. The design captures the spirit of the drink itself—timeless yet effervescent—offering both brand recognition and visual delight. Its confident balance of tradition and playfulness demonstrates why it stands out in global beverage packaging.
SWAP Healthy Beverages designed by Studio Six F
SWAP’s packaging brings a fresh, adventurous twist to the soda aisle. The design fuses bold energy with a premium feel, making health-conscious choices look exciting, not restrictive. Vibrant colors, dynamic bubble-inspired typography, and playful illustrations give the brand a confident personality, instantly signaling low sugar, natural ingredients, and guilt-free enjoyment. By balancing fun and sophistication, SWAP turns every can into a statement: better-for-you doesn’t mean boring, and small swaps can lead to big, flavorful discoveries. On shelf, it doesn’t whisper—it commands attention, inviting consumers to embrace a new way to refresh.
shy — cold cream designed by Anastasia Alexseevskaya
“shy” Cream’s packaging stands out in the Packaging of the World Top 50 of 2025 for its minimalist, emotionally intelligent design. Clean lines and understated typography convey quiet confidence, while a palette of natural blush tones reflects both vulnerability and protection. The subtle gradient system communicates formula strength at a glance, turning functionality into an elegant visual cue. Every detail—from the restrained aesthetic to the tactile experience of the container—reinforces the brand’s philosophy of gentle strength and mindful care. By translating emotional nuance into a cohesive, visually compelling identity, “shy” elevates skincare packaging beyond utility, creating a quiet yet powerful statement on the shelf.
Nuff Juice designed by Chochoi Creative
Nuff Juice cuts through the sugar-soaked nonsense of the juice aisle with a loud, unapologetic promise: real juice, made from 100% fresh fruit, never from concentrate, and never padded with sneaky additives. The brand positions itself as a clean, honest alternative—rooted in local sourcing, eco-conscious choices, and a stubborn respect for nature over laboratory shortcuts.
Visually, the identity leans into a raw, handcrafted aesthetic. The NUFF logo draws inspiration from traditional printmaking techniques like linocut and woodcarving, with chunky letterforms and rough textures that echo the brand’s “enough is enough” philosophy. Hand-brushed fruit illustrations and bold, expressive graphics transform the packaging into a vibrant, almost wild fruit garden, making the bottles impossible to ignore on shelf. Together, the system feels robust, playful, and defiantly different—perfectly matching a brand that refuses to blend in or water things down.
Olura designed by Fictorium
Olura stands out for translating personalization into a clear, emotionally intelligent packaging system. Designed to balance scientific credibility with feminine care, the identity uses pill-shaped graphics with soft gradients to symbolize individuality—no two wellness journeys looking the same. Calm color palettes and clean typography build trust, while avoiding the cold, clinical feel common in the supplement aisle. What elevates Olura into the 2025 Top 50 is its customized packaging approach: each box is personalized with the customer’s name and tailored blend, turning wellness into a designed, human experience. It’s branding that feels considered, modern, and deeply personal—wellness made visible.
Youko coffee – Packaging Concept designed by Mohamed sherif midoo
Yoko’s packaging earns its place in the Packaging of the World Top 50 of 2025 by transforming coffee into a storytelling experience through design. Each pack features bespoke character illustrations that embody the culture, traditions, and spirit of the coffee’s origin, creating a visual narrative that resonates with authenticity. Clean layouts, thoughtful typography, and a cohesive color system unify the brand while allowing each origin story to shine. The design balances premium sophistication with approachable charm, inviting consumers to connect emotionally with the coffee beyond taste. By turning packaging into a cultural journey, Yoko elevates both brand identity and shelf presence, making it a standout in global coffee design.
Attianese Conserve designed by nju:design
Attianese Conserve, designed by nju:design, lands in the Packaging of the World Top 50 of 2025 for its masterful blend of nostalgia and modern design. Hand-illustrated tomatoes bring each label to life with vibrant, signature Pantone colors, creating instant shelf recognition while celebrating Mediterranean heritage. The typography balances confident tradition with clean, contemporary layouts, letting the illustrations shine without overwhelming the eye. Every can feels like a mini work of art—bold, charming, and functional—transforming everyday preserves into collectible objects. By bridging 1950s Italian craftsmanship with present-day design sensibilities, Attianese Conserve turns packaging into both a visual feast and a smart branding tool, making it impossible to overlook on any shelf.
Zzzeny designed by empatia
Zzzeny’s packaging earns its place in the Packaging of the World Top 50 of 2025 by turning candy into a visual ritual of calm. Soft yellow and green tones, subtle fruity accents, and rounded forms evoke clouds and serenity, while clean typography and generous white space reinforce clarity and ease. The design balances playfulness with minimalism, reflecting both the sweet indulgence of the candy and its restful purpose. Every element—from color to form to layout—works harmoniously to create a cohesive, tranquil identity that stands out on the shelf. By translating relaxation and flavor into a refined, approachable visual language, Zzzeny transforms everyday candy into a mindful experience.
Godawan 173: The Collector’s Edition designed by Butterfly Cannon
Godawan 173: The Collector’s Edition secures its place in the Packaging of the World Top 50 of 2025 by turning each bottle into a handcrafted piece of art with deep cultural and ecological significance. Inspired by Jaipur’s iconic Blue Pottery, every ceramic bottle is individually shaped and adorned with intricate cobalt designs, floral motifs, geometric patterns, and the graceful silhouette of the Great Indian Bustard. The luminous, hand-painted details celebrate craftsmanship while reflecting the rarity and resilience of both the bird and the tradition. By merging premium spirits packaging with authentic artisanal storytelling, Godawan 173 transforms limited-edition bottles into collectible objects that communicate purpose, heritage, and conservation, making design itself a force for preservation and emotional connection.
Glowwell designed by ezgidesignstudio
Glowwell’s packaging earns its spot in the Packaging of the World Top 50 of 2025 by transforming a wellness supplement into a vibrant, stylish ritual. Bold yellow exteriors paired with refreshing green interiors create an eye-catching reveal, while soft lavender bottles add approachability and reinforce the brand’s promise of radiant skin. Clean typography, playful shapes, and a modern color palette balance youthful energy with trustworthiness, making the design feel both contemporary and aspirational. Every detail—from color contrasts to form—communicates wellness, self-care, and confidence, positioning Glowwell not just as a supplement, but as a thoughtfully designed lifestyle experience that stands out on the shelf.
Seres del Alba designed by Keemis
Seres del Alba earns its place in the Packaging of the World Top 50 of 2025 by transforming cultural heritage into poetic visual storytelling. The label illustrates the two winemakers navigating Lake Titicaca together, carrying a clay jar that symbolizes unity, collaboration, and shared tradition. Rooted in the legacy of the Urus—People of the Dawn—the artwork blends ancestral imagery with refined restraint, allowing narrative to lead without overpowering the wine. Subtle illustration, thoughtful composition, and understated typography create a timeless identity that feels both intimate and elevated. By turning the bottle into a quiet statement about connection beyond borders, Seres del Alba demonstrates how packaging can honor origin, partnership, and meaning through design.
Matenits designed by Backbone Branding
Matenits earns its place in the Packaging of the World 2025 Top 50 through a concept that turns cultural heritage into a tactile brand experience. Inspired by the gold-rich artistry of Cilician Armenian miniatures, the packaging draws directly from ancient manuscripts, translating their intricacy into a richly ornamented bottle and structure. The reveal transforms into a book-like display, framing the elixir as a historical artifact rather than a beverage. This ceremonial unboxing, combined with meticulous detailing and symbolic storytelling, elevates the brand beyond packaging into a designed ritual—where history, form, and meaning are inseparable.
Avgoulakia Extra Fresh designed by Antonia Skaraki
Avgoulakia’s Extra Fresh Eggs turn a simple breakfast staple into a playful storytelling experience. Centered around Chrysi, the farm’s “gold medalist” sprinter hen, the design gives personality and humour to each egg, blending Greek heritage, comic-strip-style illustration, and whimsical references like Sha’Carri Richardson’s blue hair and a cheeky “JUST EAT IT” headband. A neutral background lets Chrysi take center stage, while bold poses and expressive typography create a sense of energy and pride. By giving eggs a character, a story, and a vibrant visual identity, Avgoulakia elevates an everyday product into a memorable brand experience, making breakfast fun, shareable, and unmistakably Greek.
ETNIKA – COLD BREW COFFEE designed by Emi Renzi
ETNIKA earns its place in the 2025 Top 50 by building a distinctive visual language that bridges folklore and modernity without leaning on clichés. The packaging system uses bold illustration, rich color, and expressive graphic patterns to evoke culture, nature, and craftsmanship—without tying the brand to a single origin. Instead, ETNIKA creates a flexible folkloric aesthetic that adapts across coffee varieties sourced from different countries, celebrating diversity through a unified brand voice. The result is packaging that feels contemporary yet rooted, premium yet expressive, standing out on shelf by turning origin, process, and culture into a coherent, ownable visual identity.
Pizzeta designed by BroHouse
Pizzeta’s packaging secures its spot in the Packaging of the World Top 50 of 2025 by translating Italian authenticity into a visual language that’s both minimalist and expressive. Fluid line illustrations of iconic hand gestures convey warmth, spontaneity, and personality, creating a silent, yet instantly recognizable conversation on the shelf. The clean blue background and refined logo balance modern sophistication with emotional resonance, avoiding clichéd pizza imagery while highlighting naturalness and artisanal care. Every element—gesture, color, and typography—reflects the brand’s essence: effortless, authentic, and joyful. Pizzeta’s packaging turns simplicity into signature style, embodying Italian culture not through words or imagery, but through thoughtful, human-centered design.
Sol redesigned by LOVEAGENCY
Sol’s redesigned packaging and identity earns its place in the Packaging of the World Top 50 of 2025 by marrying heritage, optimism, and premium design into a cohesive global system. LOVE. revitalized the iconic sun emblem, lettering, and label illustrations, drawing inspiration from Sol’s archives while introducing a fresh, contemporary aesthetic. Vibrant reds, golds, and a crisp teal convey energy, warmth, and clarity, while bespoke typography and refined details elevate the brand’s premium positioning. Every element—from the sun’s upward gaze to the nuanced wordmark—tells a story of authenticity, positivity, and cultural heritage. The redesign transforms Sol from a traditional lager into a visually compelling, emotionally resonant icon that resonates with young adults worldwide.
Oyster Gin designed byAppartement 103
Appartement 103’s Oyster Gin packaging earns its place in the Packaging of the World Top 50 of 2025 by transforming nature into a sculptural, iconic design. Drawing inspiration directly from the oyster shell, the bottle’s organic silhouette captures irregular strata and tactile elegance, while subtle green and frosted glass finishes evoke Adriatic waters and natural freshness. Leather neck rings, wooden closures, and embossed metal coins reinforce craft and authenticity, letting the bottle itself lead the narrative. Minimal typography and understated iconography allow the form to command attention, turning the package into a collectible object of desire. By designing from nature rather than decorating with it, Oyster Gin elevates the premium spirits segment with a visually striking, emotionally resonant identity that feels both timeless and rooted in place.
¡TOMATADOR! Tomato juice designed by Alina Shamilova
¡TOMATADOR! secures its place in the Packaging of the World Top 50 of 2025 by turning tomato juice into a bold, energetic visual story. The design brings the brand’s spirit of struggle and victory to life, with playful, heroic illustrations that animate each bottle and communicate movement, energy, and resilience. Vibrant reds and dynamic graphics reflect the juice’s freshness and vitality, while clean layouts ensure the brand reads clearly on the shelf. Every element—from typography to illustration—reinforces the narrative of empowerment and focus, making the packaging not just a container, but a visual boost of energy that mirrors the product’s promise: natural, refreshing, and full of life.
Gorilla Bites designed by Mostafa Abdelmawla
Gorilla Bites earns its place in the Packaging of the World Top 50 of 2025 by translating adventure and boldness into a visually striking chocolate brand. The design captures the untamed spirit of the jungle and Kogo, the silverback guardian of cacao, through dynamic illustrations, rich textures, and earthy, indulgent color palettes. Every package conveys a sense of exploration and discovery, balancing playful storytelling with premium craftsmanship. Typography, iconography, and layout work together to create an immersive experience, making the chocolate feel larger-than-life before the first bite. By turning narrative and flavor into a cohesive, adventurous visual identity, Gorilla Bites transforms ordinary chocolate into a wild, unforgettable indulgence.
The Cornish Jar designed by Buddy Creative
The Cornish Jar earns its place in the Packaging of the World Top 50 of 2025 by injecting colour, character, and irreverence into a traditionally conservative category. The packaging rejects muted, predictable chutney cues in favour of bold palettes and larger-than-life illustrated characters, visually echoing the brand’s packed-to-the-brim flavour philosophy. Playful compositions and confident typography create instant shelf impact, while the expressive illustrations bring humour and personality to every jar. The result is a visual identity that feels rebellious yet approachable, turning everyday condiments into joyful, collectible objects. By proving that food packaging can be both flavour-led and fun, The Cornish Jar successfully redefines expectations in a tired market.
LUMO designed by Alina
LUMO juice packaging brings natural freshness to life with a vibrant, youthful design. Realistic fruit illustrations paired with a subtle grainy texture highlight the organic origins of each ingredient, while bold patterns of fruit slices add energy and movement. The minimalist approach keeps the design modern and clean, yet the playful twist ensures it stands out on crowded shelves. By balancing authenticity with visual dynamism, LUMO communicates both quality and fun, creating a packaging system that appeals to young consumers seeking fresh, natural, and engaging products.
Nachos Sauce Packaging redesigned by Alexander Kurich
This nachos sauce redesign earns its place in the Packaging of the World Top 50 of 2025 by turning a casual snack into an emotionally driven visual experience. Hand-modeled clay characters bring warmth, tactility, and personality to the packaging, creating a playful, cinema-ready identity that feels alive and instantly engaging. Bright colors and expressive forms evoke joy, flavor, and shared moments, while custom hand-drawn typography reinforces the brand’s originality and human touch. Technical information is seamlessly woven into the design as a subtle graphic layer, preserving clarity without visual noise. By rejecting generic digital aesthetics in favor of crafted imperfection, the design builds trust, stands out on shelf, and proves how thoughtful materiality can elevate everyday food packaging into a memorable brand moment.
Amando designed by AUGE design
Amando’s relaunch, designed by AUGE Design, earns its place in the Packaging of the World Top 50 of 2025 by delivering a confident, sun-drenched Italian identity with modern restraint. The packaging channels the warmth of a Sicilian piazza through vibrant colors and generous negative space, allowing the design to breathe and feel premium in a crowded freezer aisle. A subtly retro, geometric logotype nods to classic Italian signage, while refined details—like the almond-inspired counterform—quietly reinforce brand meaning. Rather than relying on clichés or trend-driven minimalism, Amando creates its own visual language: joyful, culturally rooted, and effortlessly contemporary. It stands out not by shouting, but by knowing exactly who it is.
Bidai Berri designed by Moruba
Bidai Berri earns its place in the 2025 Top 50 through a concept that turns distance into design. Created by Moruba for Viña Zorzal and the Eslava cooperative, the label uses a partial odometer graphic to poetically represent the journey between two territories—cryptic, restrained, and instantly intriguing. The design strips storytelling down to its essentials, letting curiosity do the work. A matte black paper with a rubber-like texture evokes a car dashboard, while glossy screen printing mimics the odometer’s glow, creating a tactile, memorable contrast. Timeless, minimal, and deeply conceptual, the packaging reflects the winery’s philosophy of forging its own path—and inviting consumers along for the ride.
Oro Y Fiero designed by Makers & Allies
Brucato’s Oro Y Fierro packaging reimagines a kumquat liqueur with a playful yet premium aesthetic. Drawing inspiration from the San Francisco flag and vintage tinned-fish labels, the design combines tinted green glass, bold typography, and metallic foil accents—gold for the chili variant, brass for the standard—to create a visually striking presence. The approach balances nostalgia with modernity, giving the liqueur a distinctive, adventurous personality that stands out on shelf, earning recognition among Packaging of the World’s Top 50 projects for 2025.
Jooks on You designed by Fictorium
Jooks On You earns its place in the Packaging of the World Top 50 of 2025 by translating warmth, humor, and heritage into a joyful visual identity. Playful, doodle-style illustrations animate bowls of jook and ingredients, echoing the comfort and conviviality of a home kitchen. Bold, vibrant colors inject energy, while expressive typography adds movement and a conversational tone, reinforcing the brand’s lighthearted spirit. The design feels welcoming rather than nostalgic, turning traditional comfort food into a contemporary, experience-led brand. By blending cultural storytelling with approachable, character-driven design, Jooks On You proves that packaging can create connection, personality, and a genuine sense of belonging at first glance.
Holy Aioli Fanatical Taste designed by Onfire Design
Holy Aioli earns its place in the Packaging of the World Top 50 of 2025 by distilling brand obsession into a singular, unapologetic visual statement. The packaging centers on one hyperrealistic hero: a perfectly dunked hot chip crowned with a creamy dollop of aioli, rendered in rich, tactile detail that dominates the shelf. A bold, all-yellow bottle—drawn from free-range egg cues—creates instant recognition, while simple ingredient-shaped stickers clearly define flavours. The refined label shape sharpens focus on the core proposition, letting nothing distract from the product’s confidence. Single-minded, provocative, and deliciously irreverent, Holy Aioli turns condiments into conviction-driven design that challenges category norms—and wins.
Black Roger designed by Reynolds and Reyner
Black Roger stands out through character-led branding that turns a rum-based drink into a narrative experience. The packaging is built around Black Roger, a pirate-octopus mascot that functions as both visual anchor and brand talisman, instantly signaling adventure, youth culture, and escapism. Bold illustration, high contrast colors, and expressive detailing give the labels strong shelf impact, while clearly differentiating Spiced Gold and Spiced Black through liquid tone and graphic treatment. Rather than relying on traditional rum cues, the design leans into storytelling and personality, creating an immersive brand world that feels playful, rebellious, and memorable—exactly the kind of bold visual identity that earns its place among Packaging of the World’s Top 50.
Filema Rodion – Anniversary Box designed by Luminous Design
You know this box. Even if you can’t place the first time you met it, your hands remember. The soft resistance of the lid. That familiar sound when it opens. It lived quietly at the back of a cupboard—sometimes holding buttons and thread, sometimes something secret, something that felt like it belonged only to you. Somehow, it always made ordinary things feel important.
That’s the exact emotional note behind the anniversary tin for Filema Rodion’s traditional sweets. Not loud nostalgia. Not forced sentiment. Just quiet value. A container that feels earned, not advertised. The kind of box you keep long after the sweets are gone—even if, back then, the treasure inside didn’t quite live up to the promise. Because the box itself already mattered.
Let the City Wander into the Wild designed by Googol (Xi’an)
The packaging for Aesthetics of National Tea transforms Yunnan’s ancient-tree tea into a visual journey from urban confines to the wild. A rich orange backdrop paired with intricate teal illustrations of foliage and a regal elephant evokes exploration and freedom, while copper embossing adds a premium, tactile quality. The design balances tradition and modernity, blending Eastern botanical motifs with a contemporary urban edge. Each tin acts as both a vessel and a collectible, communicating heritage, craftsmanship, and a philosophy of tea as a ritual of escape. Its bold, artistic approach and immersive storytelling secure its place among Packaging of the World’s Top 50 for 2025.
MITTEREUM designed by agarcia studio
Mittereum earns its place among standout packaging projects by translating aromatherapy into a refined, future-facing brand system. The design balances ritual and innovation, pairing a restrained, luxurious aesthetic with subtle technological cues. A unified visual language ties the range together, while color-coded foil embossing distinguishes each aroma, turning scent into a tactile, collectible experience. Minimal forms, precise finishes, and a scalable system allow the brand to move effortlessly from candles to bath bombs and bespoke sets without losing coherence. By fusing tradition with modernity through material choice and structure, Mittereum elevates aromatherapy into a sophisticated, expandable product universe that feels both timeless and distinctly forward-looking.
Casillero del Diablo Red Fusion designed by Thingular Creative Partners
This Casillero del Diablo label earns its place in the Packaging of the World Top 50 of 2025 by elegantly uniting two origins through design without resorting to clichés. Drawing from the refined patterns of Mexican Talavera pottery, the label introduces a distinctly Mexican visual language while preserving the brand’s iconic global identity. Intricate mosaic illustrations are carefully integrated into the classic Casillero del Diablo structure, striking a balance between artisanal richness and premium restraint. A resized label subtly elevates the product above the standard Reserva tier, signaling a new category on shelf. The result is a confident, culturally respectful design that transforms a bi-national wine into a sophisticated visual dialogue between Chilean heritage and Mexican artistry.
snack! designed by marka collective
snack! reinvents coffee packaging with a vibrant, playful identity that mirrors the energy of its bold blends. Every element—from the lively exclamation mark to dynamic typography—celebrates urban joy and curiosity, transforming a simple coffee bag into a statement piece on the shelf. The design balances rhythm, color, and approachable charm, making each sip and snack feel like a moment of delight. This fresh, expressive approach positions snack! as a standout in specialty coffee, earning its place among Packaging of the World’s Top 50 projects for 2025.
Moko: A Taste of Ancient Egypt designed by The Brand Company
Moko’s premium chocolate packaging transforms the iconic grandeur of the Pyramids into a tactile, immersive experience. Designed exclusively for their Giza store, the limited-edition box blends ancient Egyptian aesthetics with playful innovation. A rich palette of reds, golds, and blues evokes life, wealth, and the afterlife, while the outer sleeve features the Moko name in both English and hieroglyphics. Inside, a 3D pop-up of the Giza Pyramids, flanked by Osiris and Tutankhamun’s bust, reveals pyramid-shaped chocolates nestled in miniature “chambers.” The design elevates souvenir packaging into storytelling, turning each chocolate into a flavorful homage to Egypt’s history—an artful, collectible keepsake that’s as memorable as the Pyramids themselves.
Essence 58 designed by K LASER Design Lab.
Essence 58 elevates premium spirits packaging through a masterful interplay of texture, light, and craftsmanship. Inspired by Kaoliang spirit’s cultural significance, the design transforms the fluidity of water into a holographic ripple motif, creating depth, tactility, and a dynamic visual experience. Selective gloss and matte finishes enhance the layered surface, blending minimalist elegance with modern luxury. This immersive approach celebrates tradition while redefining gifting for premium spirits, making every interaction with the packaging a multi-sensory journey. Its innovation, refinement, and striking visual storytelling earn it a spot among Packaging of the World’s Top 50 projects for 2025.
Scarlet Quinn designed by studio dolphins
Scarlet Quinn earns its place in the Packaging of the World Top 50 of 2025 by translating the essence of pomegranate into a confident, character-led identity. Designed across 200ml and 500ml formats, the packaging blends hand-drawn illustration with distinctive typography and a bold, pop-leaning color palette. Subtle retro cues in the bottle choice and letterforms introduce warmth and nostalgia, while the vibrant scarlet tones keep the brand firmly contemporary. Balancing heritage with playful modernity, the design feels artisanal without becoming precious. The result is a visually striking package that radiates handcrafted authenticity, stands out on shelf, and builds a memorable brand world rooted in both tradition and personality.
Fresca organic snack vegetables designed by Hollóka Grafikai Műhely / Graphic Design Studio
Fresca’s packaging brings organic vegetables to life through thoughtful, sustainable design. Built around a three-part system—inner container, stabilizing insert, and outer sleeve—it balances practicality with environmental responsibility, using plastic-free, recyclable paper. Cut-out windows highlight freshness and allow natural ventilation, while mosaic-style illustrations wrap the sides, infusing personality and visual appeal. Clear pictograms communicate organic certification, naturalness, and usage ideas, making the product approachable and informative. The back of the sleeve tells the brand story and connects consumers to social channels, completing a design that is functional, visually engaging, and fully aligned with Fresca’s commitment to sustainability and playful, natural branding.
Keep Memories designed by Gianvito Turi
Keep Memories earns its place in the Packaging of the World Top 50 of 2025 by turning extra virgin olive oil into a vessel of cultural preservation. The limited-edition packaging for the Mimì mill uses illustrated narratives to celebrate Apulian heritage, depicting traditional tools that evoke ancestral gestures, rituals, and shared memory. Each of the three bottles represents a distinct instrument and story, creating a cohesive yet collectible series. Refined illustration, restrained typography, and thoughtful composition allow storytelling to take center stage without visual excess. The result is packaging that goes beyond function, transforming the bottle into a cultural artifact that honors tradition, invites reflection, and preserves identity through design.
Promise – Color Toning Treatment designed by Ulla Lesevic
Promise Color Toning Treatment makes a confident, flower-crowned entrance into the Packaging of the World Top 50 of 2025 with a design that feels equal parts salon-savvy and free-spirited. Inspired by the flower-power era, the packaging embraces the concept “Wear Flowers in Your Hair,” translating it into a vibrant system of 15 shades, each named after a plant and illustrated with its own floral character. Clean typography keeps things professional, while playful illustrations and color-led storytelling inject warmth and personality. Individually distinct yet visually cohesive, the range creates strong shelf impact in a salon setting. The result is packaging that balances clarity with creativity—serious about performance, but never afraid to have a little peace, love, and fun along the way.
Heroica Natural designed by Bradda Design
Heroica’s 2025 packaging redesign transforms the Florianópolis-born healthy food brand into a bold, playful, and highly recognizable visual identity. The system balances flexibility with cohesion through a modular layout anchored by a semicircle element, conveying motion, energy, and transformation. Ingredient illustrations take center stage, turning mixes into vibrant storytelling moments, while overlapping forms highlight the richness of each recipe. Distinct background colors differentiate flavors, with a signature pink unifying the line, and a premium nut butter range adds gold accents and darker tones to elevate perceived value. Across formats, Heroica’s packaging radiates vitality and personality, making healthy eating feel fun, flavorful, and visually irresistible—earning its place among 2025’s top packaging projects.
Robot Food x Hip Pop – A Refreshingly Real Rebrand by Robot Food
Hip Pop’s 2025 rebrand by Robot Food turns the Manchester-born soft drinks brand into a bold, shelf-commanding statement. The new visual identity celebrates real ingredients and flavour, with a prominent, split-word “Hip Pop” logo framing dynamic, almost-alive fruit illustrations. Moving away from pastel health trends, vibrant contrasting colours on black and cream backgrounds make each soda and kombucha instantly distinguishable. The brand’s personality – unapologetic, playful, and optimistic – comes through in every detail, from its “Get real” strapline to its realistic northern voice. With packaging that pops, clear range navigation, and a flexible design system, Hip Pop is positioned to leap from indie challenger to mainstream category leader, ready to grow across touchpoints and markets.
Freshco designed by kevingb.design
Freshco’s packaging transforms soda into a modern, natural experience. The design strips back the typical clutter of the category, letting each flavor—strawberry, orange, lemon, and cherry—take center stage through vibrant duotone fruit illustrations. Minimalist layouts emphasize purity and simplicity, conveying the brand’s commitment to natural ingredients while ensuring instant shelf recognition. The cohesive aesthetic balances freshness with contemporary style, creating a soda identity that feels both authentic and visually striking, appealing to a health-conscious, design-savvy audience seeking something more than the usual artificial sweetness.
Zhevaka Dog’s dental care treats designed by Artem Pozdniakov
Human Dog Treats makes the 2025 Top 50 by flipping a tired pet-care category on its head with warmth, wit, and emotional intelligence. Instead of clinical cues and generic pet tropes, the packaging humanizes dental care through a playful, hand-doodled visual language that feels personal and affectionate—like a note from owner to dog. Scribbled illustrations layered over straightforward layouts inject humor and relatability, turning daily dental care into a shared ritual rather than a chore. The concept stands out by rejecting sterile aesthetics in favor of charm, empathy, and storytelling, proving that strong branding can make even functional products feel joyful, memorable, and deeply human.
JoyEats designed by BOLD branding
JoyEats transforms fast-food packaging into a playful, post-apocalyptic world where joy is a rare commodity. The design turns every box into an interactive, story-driven experience, layering geometric minimalism with pop-art boldness, pixelated graphics, and optical illusions. Clever flaps, hidden messaging, and modular visuals—like burger packs forming t-shirts or patty shapes doubling as buffaloes—invite discovery and social sharing. With a vibrant, layered palette and witty graphics, JoyEats redefines unboxing moments as emotional, memorable interactions, earning its spot as one of Packaging of the World’s Top 50 projects for 2025.
Holy Studio
Alliron Studio
Hi estudio
Kanella
古戈品牌
AUN BRANDS
KateChachava
Sorted Branding
Archi Jain
Marta Wasilewska
Knockout Design
ABC Design Communication
Jeremiah Haastrup
MAISON D'IDÉE Prague
Creative Branding Agency
whitecandydesign
Agentur WiNK
Shabouk Printing & Packaging (Shabouk Carton Boxes – شعبوق)
Grace Weber
Paulo Nannini
sasha popova
mariya bykovskaya