GLOOZY / Gummy Brand Identity

Meet GLOOZY, a rebellious candy brand that doesn’t whisper — it shouts. Born from the need to break away from soft pastels and quiet minimalism, GLOOZY is bright, chaotic, and proudly weird. This project explores the full visual identity for GLOOZY — from the bold logo and in-your-face packaging to the tone of voice that’s sticky-sweet and a little unhinged. Inspired by streetwear, neon lights, and the “too much” aesthetic of Gen Z internet culture, GLOOZY is designed to make you look twice — and then crave a bite.