shy — cold cream

“shy” cream — a minimalist skincare brand that embraces both vulnerability and strength.

“shy” speaks to those who value softness, quiet care, and subtle beauty. The brand explores the space between emotional and physical sensitivity — like a natural blush on a cold day, or the gentle touch of wind on the skin.

shy Cold Cream is designed for harsh environments — whether you’re heading into the mountains, walking through a winter city, or simply love fresh air. It protects the skin from windburn, cold, and strong sun, thanks to its rich formula and built-in SPF.

The brand’s visual identity is clean and understated.
The color palette is inspired by natural blush tones, while the minimal packaging reflects quiet self-care. The intensity of the pink hue acts as a subtle indicator of protection level: the deeper the tone, the stronger the formula.

This isn’t just skincare. It’s a gesture of gentle strength.