Zoniou Classic

Zoniou Type Perfumes explores how design can create clarity, desire and identity within a tightly regulated product category. Working within legal constraints that prohibit the use of original perfume names, the project develops an alternative visual language based on abstraction, coding and emotional association.

At its core is a numerical system assigning each fragrance a discreet code. Free from brand names, these codes remove hierarchy and preconception, allowing scent to be chosen intuitively rather than through comparison. This logic extends across all touchpoints, forming a single, cohesive system. Testers foreground the code, with references reduced to secondary information. Industrial aluminium cans reinforce this numeric language through restrained form, materiality and scale, emphasising precision and trust.

The final bottle translates the system into something tactile and emotional. Subtle colour, transparency and proportion allow the liquid to become part of the design. The label carries only essentials, alongside Zoniou and Scentiments, framing fragrance as an emotional medium rather than a branded object. Across all formats, consistency replaces excess, creating a quiet, intentional ecosystem centred on personal experience.