Flame Dragon

Flame Dragon. Born to Burn.

Crafted for students, party starters, and fearless first-timers, Flame Dragon is a cinnamon and red pepper liqueur that turns up the heat. Bold, unapologetic, and built for shot glasses that demand respect, it’s the drink you don’t just taste—you survive.

Visually, it’s made to leave a mark. The label erupts in a palette of flaming yellow, searing red, and charred black. At its centre, a red dragon roars to life. It’s a logo that is a signal. This drink is wild, spicy, and untamed. The design becomes a portal and taps into a universal symbol of power, temptation, and transformation. Its elements reinforce the burn. Flames rise up from the label, licking toward the cap. A fire icon beneath the logo signals danger and delight. The typography is bold and blocky, designed to shout, not whisper. Even the gradient mimics combustion: a fade from dangerous red to searing yellow, glowing like coals in the dark. Flames rise on the label, the bold font punches hard, and the gradient mimics a burst of combustion—from dark red to glowing yellow. Beneath it all, the fire icon and flavour callout make it clear: this is not a drink for the faint-hearted.

But the dragon? That’s where the myth kicks in. It’s one of the few symbols that transcend cultures, eras, and genres. Born in Eastern mythology as a guardian of energy, it flew into medieval Europe as a symbol of danger and triumph—and into modern pop culture as a cinematic icon. From ancient scrolls to epic fantasy, dragons continue to ignite young people’s imaginations. They breathe fire, hoard treasures, and guard secrets.