Yebuna

Yebuna coffee draws inspiration from Ethiopia, the birthplace of coffee, embracing its rich cultural heritage. The name “Yebuna,” from Amharic, means “of coffee.” It captures not just the flavour and quality but the entire experience surrounding coffee: the joy of coffee, the quality of coffee, its conversation and energy. The prefix “ye” symbolises the positive energy of “yes,” while “buna” evokes something inherently good and pure.

The logo’s design reflects the clarity and purity of Yebuna’s flavour. Parentheses work as a capsule transferring actions and reactions. Transferring the different meanings coffee has for different coffee lovers. The shared experience of coffee, where “my coffee” becomes “our coffee. It invites reflection, creating space for the senses—taste, smell, and pleasure—to awaken with every sip.

Colour plays a pivotal role, with the vibrant hues of Africa bringing to life the coffee’s origins. The shades of sunset, water, and mountains evoke the journey coffee takes from its source to the cup, embodying a flow where sensations, time, and pleasure are ever in motion.