Burma Love Foods

Let’s talk about this lovely package in this Curator’s Insight.

Illustrator: Anna Hurley
Agency: Olio Studio LLC
Art Director/Founder Eszter Clark
Designers: Runard Schmidt, Eiselle Ty, and Kate Guo

The moment your eyes land on Burma Love’s packaging, you know you’re not just looking at food—you’re looking at a vibe. This isn’t your run-of-the-mill grocery aisle grab. It’s more like if Anthropologie, a peacock, and a culinary grandmother from Yangon had a creative baby.

Let’s talk about the peacock. With its simplified geometric elegance, the design is deeply rooted in Burmese tradition yet so contemporary it could probably host a design podcast. The peacock’s tail isn’t just feathers—it’s a visual mood ring for flavor. Red hints you’re diving into spicy terrain. Blue promises something cool and mellow. Orange? That’s the crunchy excitement you didn’t know your salad dressing needed. It’s basically a traffic light system for your taste buds.

Anna Hurley and Olio Studio could’ve gone maximalist, and yet—they held back just enough. The final result is tidy, thoughtful, and totally scroll-stopping. There’s no overcrowding, no chaotic font war, no desperate “look at me” packaging gimmicks. Just one confident peacock with a sassy wink, sitting proudly on center stage, surrounded by the cleanest layout this side of Trader Joe’s.

What makes this packaging sing is how it balances luxury with everyday accessibility. It whispers handmade, but you can still toss it in your cart without checking your bank account. It could sit comfortably in an artisanal corner store in San Francisco, or shine in a boutique deli in Brooklyn—and it would feel right in both.

Honestly, if this packaging were a person, it’d be the friend who teaches you how to say “thank you” in Burmese, brings Burmese snacks to the party, and still somehow dresses better than everyone else.

Want a fictional product backstory for the peacock or a poetic tagline to top it all off? Just say the word—I’m already halfway there.