Issue #142 is here — and it’s a strong one. From bold brand identities to quietly considered structural choices, the ten projects in this roundup represent what packaging design looks like when it’s working at its best: purposeful, communicative, and impossible to ignore.
These are the projects our community has been talking about.
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Napulì Pizza designed by The6th Creative Studio
Most frozen pizza packaging tries to sell you on perfection. Napulì sells you on a feeling. Loud, warm, and completely confident in what it is.
The cropped pizza composition earns immediate attention. By slicing the hero image across the box edges rather than centering it, the design creates movement on a static surface. The eye keeps moving. The pack feels alive.
“NAPULÌ” in oversized, poster-bold type dodges every rustic-script cliché the category leans on. The blue checkerboard, illustrated gestures, and red-white-blue palette don’t overplay the Italian heritage angle. They read like fragments of memory rather than a cultural costume.
The speech bubbles seal it. The line about not being born in Naples but getting you there in 8 minutes is disarmingly self-aware. It makes a promise about experience instead of authenticity, and that’s a far more honest kind of branding.
At shelf scale, stacked boxes create a rhythm of red, texture, and diagonal cuts that functions as retail theater. The pack performs individually and collectively.
Mayet Cleansing Powder designed by Studio Hou
Most mindfulness-oriented skincare brands reach for soft fonts and pastel palettes. Studio Hou looked at ancient columns instead. That conceptual leap is what makes Mayet cleansing powder genuinely memorable.
The two-part form, a cylinder atop a curved dome base, reads like a small sculpture. But it earns its shape functionally too. Flip the unit over and the domed base becomes a sieve, dispensing powder through the act of inversion. The ritual of use is built directly into the object. That’s not a feature, that’s choreography.
The stacking system extends the idea further. Placed base-to-base, multiple units connect into a sculptural tower that references the brand’s “back to foundation” narrative without a single word of explanation. It lands visually, immediately, and completely.
Colour does quiet work here. Terracotta, chalk white, and forest green feel less like beauty shades and more like materials: earth, stone, moss. Matte across every variant. No gloss, no luxury clichés. Typography is kept nearly invisible, because the form has already said everything.
Coherence from concept to ritual to colour is rare. This one has it.
FOLIO Cucumber & Hemp Drink designed by CO+LAB
Non-alcoholic drinks are too often positioned as the simplified alternative. FOLIO refuses that framing entirely. Numbered bottles, handwritten batch tags, and small-run production borrow the language of limited-edition spirits, introducing a sense of rarity and intention the category rarely sees.
The material system is where the concept becomes physical. Molded pulp casing, cast concrete cap, unadorned glass. Raw, direct, and completely consistent. Nothing decorative, nothing superfluous. Every component earns its place.
Typography pressed directly into glass and pulp rather than applied as a label is a telling detail. It signals permanence, the information integrated into the object rather than added onto it. That mirrors the product philosophy: nothing artificial, everything in its natural state.
Colour is used with exceptional discipline. The jade-to-pale-green gradient of the liquid is the only chromatic element in an otherwise neutral system. It carries the entire flavour narrative on its own, which works precisely because everything around it steps back.
FOLIO doesn’t try to compete with alcoholic alternatives by mimicking them. It builds its own category logic from the ground up, and the packaging makes that argument without needing to explain itself.
VELORA Beauty Packaging designed by Mohammed Dorgam
VELORA makes its position clear from the start: packaging is not a secondary layer. It is the product. The concept pushes beauty design into the territory of object design and collectible artifacts, rejecting the softness and visual sameness that define most of the category.
The sculptural language does the heavy lifting. Strong geometric silhouettes, rhythmic surface repetition, and the tension between soft curves and structured bodies create packaging that reads as tactile before it’s even touched. At distance, it commands attention. Up close, it rewards it.
The high-contrast, saturated colour system breaks from conventional cosmetic palettes deliberately. Each piece functions as an independent visual statement while remaining part of a coherent whole. That balance between autonomy and system is genuinely difficult to pull off.
What elevates VELORA beyond concept is its sustainability logic. Durability is the strategy. Thick-wall construction, precision-molded forms, and eco-conscious materials are chosen not just for responsibility, but to support refill systems, collectible series, and long-term reuse. Reducing disposability by making the object worth keeping is a more honest approach to sustainable packaging than most brands manage.
Bold, considered, and built to last.
I AM ITALIANO designed by Happycentro
Stereotypes are usually something brands try to escape. Sabadì leans into them deliberately, and the result is one of the more conceptually layered chocolate packaging projects in recent memory.
I AM ITALIANO organizes twelve bars across four thematic categories: Art, Destination, Icons, and Italian Dolce Vita. The visual language plays with collective Italian imagery as both aesthetic device and gentle irony, sophisticated enough for domestic consumers, immediately legible for international visitors. That dual audience is a difficult target to hit, and the design lands it cleanly.
The postcard reveal is the detail that earns the most admiration. What reads on shelf as bold, graphic packaging opens to an actual collectible postcard, frameable, mailable, and separate from the chocolate entirely. The packaging becomes a souvenir in its own right, which is exactly the brief.
A custom ITALIANO typeface, designed for this project and informed by Bruno Munari’s Supplemento al Dizionario Italiano, gives the system typographic integrity that lifts it beyond novelty. The chocolate bar itself was also redesigned as part of the project, meaning the concept runs from outer packaging to the product in hand.
Witty without being shallow. That’s harder than it looks.
The Holiday Detox Pack designed by Leo Design
The concept is immediately legible and genuinely clever: six beers stepping down from 5% to 0%, one for each day between Christmas and New Year’s. Rather than framing Dry January as a hard stop, this positions sobriety as a progression. That reframe alone is worth attention.
The design doesn’t just communicate the concept, it embodies it. Each can features a custom numeral treatment that begins blurred and sharpens incrementally across the six-pack, culminating in a crisp, clear mark on the alcohol-free final can. The visual journey mirrors the physical one. Nothing is left to explanation because the packaging does it all.
What makes this work beyond the clever hook is the emotional intelligence behind it. Framing self-control as a positive progression rather than deprivation changes how the product feels to pick up. It’s approachable, even rewarding. The ritual is built into the sequence.
Packaging that creates a behavioral arc across multiple units is rare. Most multi-pack design thinking stops at shelf presence. The Holiday Detox Pack uses the sequence itself as the narrative engine, and that’s a genuinely smart piece of systems thinking.
Famìa Extra Virgin Olive Oil designed by Studio Tumpić/Prenc
The central idea here is deceptively simple: each bottle is a house. Rovinj’s clustered, colorful coastal architecture, one of Istria’s most recognizable sights, is translated directly into bottle form. Windows, open and closed, are worked into the design. Bottle color maps to oil intensity. When combined on a shelf or table, the collection composes a miniature Mediterranean townscape.
That last detail is what elevates this beyond clever concept into genuinely smart retail thinking. The arrangement creates visual interest without additional merchandising infrastructure, and the collectibility mechanic drives customers toward purchasing across the full intensity range. Function and narrative working together, seamlessly.
The name carries equal care. Famìa is drawn from the local Rovinj dialect word for family, and the logo’s quiet masterstroke, the letter ì redesigned as a chimney with rising smoke, rewards close attention without demanding it.
The result is packaging that promotes a product, celebrates a place, and builds a brand simultaneously. Recognition at Communication Arts, Pentawards, and the European Design Awards confirms what the work itself makes obvious: this is Croatia’s most internationally awarded packaging project of 2025, and it earned every one of them.
SOZ Natural Mocktails designed by Daniela Barrio de Mendoza
Most non-alcoholic brands communicate wellness through restraint: muted palettes, quiet typography, clinical minimalism. SOZ goes the opposite direction entirely, and it’s a breath of fresh air.
Drawing from Miami Vice and disco culture, the identity is loud, saturated, and unapologetically celebratory. It doesn’t ask for permission to take up space. The visual language signals nightlife and energy, not a compromise or a substitute, but a genuine party in its own right.
The strategic insight driving it is sharp. A growing generation of non-drinkers doesn’t want to be reminded of what they’re abstaining from. They want a brand that meets them where they are, socially confident, present, and uninterested in being made to feel like the quiet option at the table. SOZ speaks directly to that identity.
Where many wellness brands treat boldness as incompatible with their values, SOZ treats it as the point. Natural ingredients don’t require apologetic packaging. The product is vibrant, so the brand is vibrant. That consistency between what’s inside and how it presents itself is exactly the kind of coherence that builds genuine loyalty.
Loud, considered, and made for a generation celebrating on its own terms.
Yemu Soda Sparkling Drink designed by hello ocean
“Soda Beer” is an identity crisis on paper. The design leans into that tension rather than resolving it, and the result is one of the more characterful can lineups in the category.
Soft, almost childlike animal illustrations collide with bold, oversized typography in a way that should feel chaotic but doesn’t. The typography acts as an anchor, heavy and grounded enough to hold the playfulness in check. Without it, this tips into childish. With it, it lands somewhere between cute and genuinely confident.
Each can reads as its own character rather than a flavor variant. That distinction matters. It shifts the purchase decision from product selection to personality selection, making the lineup inherently more collectible and more social. People don’t just pick a drink, they pick a mood.
The box design shows real retail intelligence. Stripped back and color-blocked, it reads boldly from a distance while letting the cans do the detailed work up close. It understands that packaging operates at two distances simultaneously, and designs for both.
Contradictions handled this deliberately stop being weaknesses. Yemu turns its identity tension into its most memorable asset.
Calliope Greek Yogurt
The central visual does the most work here: a white Cycladic cityscape built on the curve of a spoon. It’s a simple device, but an effective one. Yogurt becomes landscape, each serving a small journey. The storytelling is wordless and immediate.
The deep blue is handled with intention. Against the white of the yogurt, it reads as sea, sky, and purity simultaneously. It’s a colour that carries the entire Greek identity narrative without leaning on cliché iconography. The logo’s soft, flowing letterforms echo the product’s texture, feminine and considered without feeling decorative for its own sake.
Functional decisions support the mood. Rounded corners, a comfortable grip structure, and a lid that continues the visual language create a sense of care that extends beyond the label. The “0%” marking is large and direct. The tagline, “One spoon and you’re in Greece,” makes a promise about experience rather than ingredients, which is the right instinct for a product selling as much feeling as food.
Where Calliope succeeds most is in coherence. Every element, colour, form, type, and copy, points toward the same emotional destination. That kind of alignment is what separates packaging that looks good from packaging that genuinely connects.
Andrea Del Prete
Le Studio G
Julia M.
eliza
B&WGraphicLab
Opime Studio
monther al omari
Akim Melnik Design Studio
Oksana
vitoramockup
Studio Wrapd.
CJMartins
Carreto Concepts Design Studio
LogoSayLove
Koolbrand
Jeremiah Haastrup
Creative Branding Agency
Expand Buzz
estudioe
Heramb Arora