Yutrients

Naming, identity creation & packaging design for Yutrients

From founders Graham & Dom Winn, Yutrients is a new DTC brand that offers a truly personalised service in the supplements category.

At the intersection of AI tech + decades of supplement industry know-how, Yutrients is a daily powder blend you custom-build yourself, made to order in the teams’s UK lab.

Where other supplements sell a one-size-fits-all formula, Yutrients allows the customer to create a truly personalised blend from over 200 ingredients. Your nutrients, your dose, your way.

We created the new identity system + packaging design to really leverage this USP.

The brand ID is inspired by the unique nature of the human fingerprint & how this works as a visual shorthand for the business concept.

The fingerprint was then translated into a graphic execution style that fuses the stylised form of a fingerprint with the swirling action of blending, central to the proposition.

The two ideas come together to create the brand’s visual language, one that expresses Yutrients proprietary blends.

The tins are printed with a series of hand drawn fingerprint patterns that transition across the colour spectrum to reflect the breath of the ingredients, the dynamic formulations + the unique blends that make Yutrients reach universal. Each tin is personalised with the customer’s name.