Neo Twist

Neo Twist – Where Japanese Minimalism Meets Fruit-Forward Refreshment

Packaging design for a non-carbonated fruit drink

Neo Twist is a new take on non-sparkling fruit beverages, designed for a visually conscious audience aged 25 to 45 who appreciate simplicity, good design, and honest flavors. The concept behind the brand is simple: turn an everyday drink into a moment of visual and sensory pleasure, speaking the language of a contemporary lifestyle.

Inspired by Japanese soft drink aesthetics, Neo Twist uses bold minimalism and clean graphic language to stand out on the shelf. Each can features a single fruit — apple, lemon, or orange — illustrated through halftone textures, monochrome color schemes, and dynamic circular line patterns that evoke motion and freshness.

Rejecting the visual clutter typical of the beverage industry, the design embraces restraint and clarity. The brand name “Neo Twist” reflects a modern reinterpretation of the classic fruit twist — familiar, yet reimagined for a new era that values form as much as function.

This is a still drink — no bubbles, no noise — and that’s part of the message. The phrase NO SPARKLING MIXER runs around the top of each can as a proud statement of difference. Here, the absence of carbonation becomes a symbol of purity and intentionality, where flavor and design are allowed to speak for themselves.

Art Direction, Branding & Packaging Design: Carlos Gimenez from Bracero Studio
Location: Madrid, Spain
Year: 2025