Avgoulakia Extra Fresh

In the age-old debate of chicken versus egg, we bring a delightful answer with a playful twist. Already, theAvgoulakia line have unfolded, giving each egg variety a unique hen persona and story. Now, Extra Fresh Eggs join the lineup, with a new character inspired by the speed with which these eggs are picked up, packaged and delivered to the shelves.

Meet Chrysi, the farm’s 100chm (chick meters) gold medalist sprinter and the face of Extra Fresh Eggs. Her name means “Golden” in Greek, symbolising speed and quality. Illustrated by using a blue palette, Chrysi reflects her Greek heritage and stands out among her peers. She wears a red headband with the slogan “JUST EAT IT,” a playful nod to the Nike motto, adding humour and personality. Her blue hair takes inspiration from the iconic former look of U.S. Olympic sprinter Sha’Carri Richardson, reinforcing her spirited and athletic persona while adding a humorous reference.

The packaging is designed to let Chrysi shine, with a neutral background that places her as the focal point. Her proud, upright pose, as if immortalised in a statue, along with the tagline “Extra fresh eggs from hen sprinters,” creates a story that’s both captivating and ready to be shared.

The design elevates an everyday product into a memorable brand, making Avgoulakia the first in Greece to transform eggs with comic-strip-style storytelling that brings charm to every breakfast table.