Kroshka — Treats for Feathered Friends

Kroshka — Treats for Feathered Friends

Kroshka is a line of safe and nutritious bird feed mixes designed for city parks and public spaces. Born from the idea of caring for urban birds, it offers an alternative to bread, which can harm their health. Each mix is tailored to different environments and species — from ducks by the pond to pigeons and small songbirds in the park. The feed is available at key spots like squares, green areas, and picnic zones, encouraging spontaneous, mindful interactions with nature.

The visual identity revolves around the concept of a bird picnic: illustrated birds gather around snacks as if on a cozy blanket. The typography mimics scattered seeds, blending playfully into the scene. Each SKU is color-coded for easy recognition. The logo itself is built from soft, rounded crumbs — playful, organic, and true to the spirit of the brand.