Zhikharka

The brand concept has its roots in Russian folklore. The name “Zhikharka” is a fusion of meanings taken from folk creativity. Combining a fairy-tale character, a household spirit, and a fiery essence (derived from the word “zhikhar,” meaning “fire”), Zhikharka becomes the spirit that hovers in the workshop and inspires every creator and artisan. It inspires and protects every person engaged in creation and craftsmanship.

The graphic images are based on two characters, each drawing from nature and transforming from a plant form into an animal figure.