Momo Asian Bar

Momo Asian Bar

This project is a self-initiated rebranding study for “Momo Asian Bar,” intended purely as an exploration of brand aesthetics rather than a commissioned design. The objective was to reimagine Momo’s packaging with a focus on premium quality, authenticity, and a visual identity inspired by traditional Japanese motifs, enhancing its appeal as a refined choice in Asian cuisine.

The rebrand features primary packaging for “Unaghi Tempura” and “Sunset Roll” in deep red and golden mustard, using minimalist typography and gold wave patterns inspired by Japanese art to convey premium quality. Each box includes a sushi image with chopsticks lifting a piece, enhancing the sense of freshness and authenticity.

Supporting elements—like a green noodle box for “Tonkatsu de Orez cu Pui,” custom-wrapped chopsticks, and sauce packets for Wasabi, Soy, and Teriyaki—maintain consistent colors and gold accents, creating a cohesive brand experience. This design study presents “Momo Asian Bar” as a refined, authentic choice in Asian cuisine.