BlackPot: Kettle Chips

BlackPot: Kettle Chips

This project showcases the packaging design concept for “BlackPot: Kettle Chips,” a premium potato chips brand. The objective was to craft a visually striking yet sophisticated design that stands out on the shelves while conveying the brand’s artisanal quality. The packaging design features three distinct flavors: Sea Salt & Herbs, Hot Chilli Pepper, and Cheddar Cheese & Parsley. Each flavor is represented by a unique color palette and elegant illustrations that evoke the natural ingredients and bold taste profiles of the chips. The typography is designed to be impactful, with a bold, modern font that catches the eye, yet maintains an air of elegance and refinement. The combination of sharp lines and intricate details in the illustrations complements the typography, creating a cohesive and aesthetically pleasing design. Overall, this packaging concept reflects the brand’s commitment to quality and style, appealing to consumers who appreciate both taste and visual appeal.