The Phoenix Edition by Jikko

CLIENT

JIKKO — Phoenix Edition is a limited knife collection inspired by the symbolism of the phoenix and the raw energy of fire. The entire edition was built around the idea of transformation through extreme conditions — a piece forged by heat, pressure, and craftsmanship until only strength, precision, and authenticity remain.

ASSIGNMENT

The goal of the project was to develop a complete visual direction for the edition, including identity design, packaging system, and the full campaign visual language used across advertising and digital media.The creative direction was intentionally centered around flame, rebirth, and forged steel aesthetics. Every visual element — from the packaging structure and typography to the advertising imagery — was designed to communicate the feeling of something refined through fire.The packaging system combines dark premium materials, ember-inspired accents, and sharp minimal compositions to reinforce the knife set’s aggressive yet elegant character. Alongside the packaging, a complete campaign visual system was developed for social media, Meta ads, and promotional content, ensuring a consistent and recognizable identity across all customer touchpoints.The result is a cohesive edition that feels cinematic, powerful, and collectible — translating the philosophy behind the knives into a strong visual experience.

YEAR
2025 — 2026