Alltus Coffee

rebrand / identity / packaging

Alltus Coffee.

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Alltus Coffee is a brand that conveys elegance and refinement while maintaining a welcoming and warm atmosphere.
Although the old logo has a premium look, it fails to communicate an authentic identity and a clear personality. The design is too common, lacks balance, and contains some visual errors.

For the new logo, I chose a delicate serif font that combines elegance with a modern touch, highlighting the brand’s attention to detail. Additionally, the color palette was carefully selected to create a warm, sophisticated, and memorable atmosphere.