ASPRONAUTAS “Explorers of the Wine Universe”

ASPRONAUTAS is an inclusive wine project where four individuals with intellectual disabilities have led every step of the process—from learning how to restore and cultivate the vineyard to vinification and even contributing to the bottle labeling.

The project’s name cleverly combines “ASPRONA Wine” (the name and vision of the NGO) with “ASTRONAUTS” (space explorers), creating a bold and inspiring concept: “Explorers of the Wine Universe.”

A Collective Effort for a Meaningful Cause

To enhance the packaging’s visual impact, numerous companies have joined us voluntarily, working collaboratively on this solidarity-driven label that highlights the social work of the leading nonprofit organization behind the initiative.

For over 50 years, this NGO has been advocating for the rights and needs of individuals with intellectual or developmental disabilities, striving for greater social inclusion. As a local initiative, and with the support of the winery ’13 Viñas’, they have restored and cultivated several plots of old vineyards—not only to preserve them but also to expand this vision. The proceeds from the wine sales will directly fund new inclusive projects.

Ready for Launch

With this powerful idea in mind, we envisioned the bottles as rockets, carrying the aspirations of the Aspronautas to new heights. The label features the four pioneers—Teresa, Baldomero, Miguel, and Guillermo—each contributing a hand-drawn illustration, adding their personal touch to this journey through the universe of wine.

Our design studio, TIGHTYPE, Coreti—everyone has donated time, materials, and expertise to bring this vision to life, entirely free of charge. Additionally, other members of the association have participated in supporting tasks, such as assembling the bottle flaps, ensuring that every detail reflects the collaborative spirit of the project.

The final packaging design integrates every element of the bottle—wax seal, neck, label, and cardboard flaps—into a creative, personalized, and uplifting presentation that embodies the essence of this initiative.

With excitement at an all-time high, we are proud to support a cause that empowers individuals to overcome challenges and gain independence through their dedication and hard work.

We feel truly privileged to have played a part in the inspiring launch of this charitable wine, which is opening doors to new employment opportunities and greater social inclusion for those involved.