Welcome to Issue #128 of Packaging of the World! This month, we’ve selected the top 10 designs that stand out for their creativity and innovation you won’t want to miss them!
These designs are making waves on social media. Follow us on Instagram, Facebook, and Pinterest to see why everyone is talking about them. From experienced designers to fresh talents, these packaging ideas are leaving a big impact.
Have an amazing design to share? Whether you’re new or a regular contributor, we’d love to feature your work. Sign in or create an account to join our community and keep the creativity flowing!
Promise – Color Toning Treatment designed by Ullapulla
The Promise Color Toning Treatment packaging embraces a nostalgic yet modern approach, inspired by the flower-power era with the theme “Wear Flowers in Your Hair.” Each of the 15 vibrant shades is linked to a specific plant, featuring delicate floral illustrations that give the collection a cohesive yet distinctive identity. Clean typography and a soft color palette enhance the natural aesthetic, while playful messaging keeps the branding fresh and engaging. Designed exclusively for salons, the packaging stands out with its balance of simplicity, harmony, and expressive creativity, making it a visually compelling addition to professional haircare displays.
Corpen Gin – Limited Edition designed by Simple Studio
Corpen Gin’s limited edition packaging draws inspiration from the iconic naval flag signaling a change in direction, symbolizing the brand’s own journey. The design highlights the flag icon as the focal point, with the neck label taking center stage—an inversion of traditional design hierarchy. This creative choice mirrors a ship raising its flag at sea, signaling a new course. To complete the experience, a custom box is designed to showcase the neck label, creating a unified and impactful visual identity that encapsulates Corpen Gin’s narrative of change, challenge, and transformation.
What secret lies in Co-Partnership’s design for Divulge?
Co-Partnership’s design for Divulge by The Prisoner redefines low-alcohol wine with a bold, disruptive aesthetic. Inspired by the concept of revelation, the label features a polygraph motif—silver ink sketches an erratic heartbeat line that subtly reveals the wine’s name when tilted. Debossed stock mimics polygraph paper, while silver foil typography enhances luxury appeal. An exposed cork reinforces the theme of unveiling. The result is a striking, interactive packaging experience that aligns with The Prisoner’s signature edge, elevating low-alcohol wine perceptions while maintaining the prestige of a Napa Valley luxury offering.
Linda Ilusión designed by Borak studio
Linda Ilusión’s design seamlessly blends tradition and inspiration, creating a visual narrative of connection and dreams. The warm, earthy palette reflects the richness of the desert, while a gracefully illustrated dove symbolizes freedom and shared aspirations. The label is subtly integrated into the bottle, enhancing its form with a minimalist yet evocative aesthetic. This refined approach elevates the mezcal’s identity, striking a balance between heritage and modern elegance, making Linda Ilusión not just a spirit, but a beautifully crafted tribute to unity and vision.
Caliu designed by Daniela Barrio de Mendoza
Plusfresc’s private label design merges authenticity with modern appeal, creating a fresh, lifestyle-focused brand for the Spanish market. Inspired by traditional kitchen fabrics and classic tablecloth patterns, the visual identity features a flexible yet cohesive graphic system. Each product category boasts distinct shapes, label styles, and a carefully curated color palette, while a deep blue tone unifies the range, reinforcing brand consistency. This thoughtful design approach elevates everyday natural products, ensuring Plusfresc stands out in the retail sector as a trusted choice for young families seeking quality and well-being.
Danu designed by Studio Unbound
Studio Unbound’s design for Danu embodies the brand’s ‘less is more’ philosophy with striking minimalism. A bold, oversized nut illustration takes center stage, making it instantly clear what’s inside—pure, high-quality nut milk with no unnecessary fillers. The stripped-back typography and clean layout reinforce the brand’s commitment to simplicity, standing in stark contrast to the cluttered visuals of the plant-based milk aisle. This refreshingly honest approach not only elevates Danu’s identity but also makes it an unmistakable standout, proving that great design, like great ingredients, thrives in its purest form.
Social Beer designed by Vailio
The redesign for Social beer balances vibrant energy with a refined, professional aesthetic. Bold typography ensures the brand name takes center stage, reinforcing its dual mission of craft excellence and charitable impact. A dynamic color palette injects lively “happy vibes” while maintaining a mature, sophisticated feel. The refreshed logo refines the client’s original vision, enhancing clarity and shelf presence. This thoughtful design approach creates a visually compelling identity that not only captures attention but also reflects Social’s purpose—brewing great beer while making a difference.
Lazy Tan designed by DerekandEric
Lazy Tan’s design embraces effortless elegance with a bold, shadow-inspired identity that redefines self-tanning. The minimalist yet striking aesthetic highlights sun avoidance as a smart, stylish choice. A sleek icon and refined typography convey confidence, while a balanced color palette exudes warmth without excess. Vibrant yet understated, the packaging reflects the product’s ease of use and premium quality, standing out in a market often defined by compromise. The result is a visually compelling brand that elevates self-tanning into a seamless, luxurious experience—because the perfect glow should be effortless.
Moko designed by The Brand Company
Moko’s packaging design transforms premium chocolate into an immersive tribute to ancient Egypt. Drawing from the rich aesthetic of the pharaohs, the box features a regal color palette of gold, red-orange, and deep blue, echoing themes of wealth, life, and the afterlife. A striking 3D pop-up of the Giza Pyramids, flanked by Osiris and Tutankhamun, creates an unforgettable unboxing experience. Inside, each pyramid-shaped chocolate is nestled in chambers inspired by the pyramids’ inner structures. The result is a visually captivating souvenir—more than just chocolate, it’s a keepsake celebrating Egypt’s timeless grandeur.
Luvli designed by White Bear Studio
Luvli’s packaging reinvents the baking aisle with a vibrant, globally inspired identity that celebrates diversity and creativity. The eclectic logotype, featuring varied typography, reflects the brand’s international dessert offerings, while a bold color palette—anchored by a striking blue—sets it apart from traditional baking brands. Moving beyond static product shots, the art direction highlights finished creations, emphasizing the joy of sharing and experimentation. Luvli’s fresh, playful aesthetic disrupts a category dominated by legacy brands, inviting a new generation of bakers to connect, create, and celebrate flavors from around the world.
Estudio Argo
Aether NY
PNFLV
Tiger Pan
RitaRivotti®
angwenyimark
Jaherat Design
Tom Hearn
Keey
CANDY BROPHY
VSammons
Aditya Roy
Atky
SlavkoSergeevich
Bradda Design
Bracero Studio
Minute Creative
Antonia Skaraki
Martynas Vežbickas | Craft Mark Studio
Corvin Art School
Rajinder
anirudhakadam