Welcome to Issue #129 of Packaging of the World! This month, we’ve selected the top 10 designs that stand out for their creativity and innovation you won’t want to miss them!
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Scarlet Quinn designed by studio dolphins
Scarlet Quinn’s packaging captures the essence of an artisanal pomegranate-inspired beverage through a refined yet bold design. The label seamlessly blends tradition and modernity with hand-drawn illustrations, distinctive typography, and a striking pop-inspired color palette. The carefully chosen bottle shape and retro-influenced typography evoke nostalgia while maintaining a fresh, contemporary edge. This fusion of heritage and playfulness creates a visually compelling identity, making Scarlet Quinn stand out as a brand that feels both authentic and vibrant.
Gorilla Bites designed by Mostafa Abdelmawla
Gorilla Bites’ packaging embodies the spirit of adventure with a bold, untamed aesthetic that reflects its jungle-inspired origins. The design fuses rich, earthy tones with striking typography and hand-illustrated elements, evoking the legendary tale of Kogo, the silverback guardian of cacao. Textured finishes and embossed details enhance the premium feel, while dynamic graphics bring the brand’s wild essence to life. Every element, from the rugged yet refined logo to the storytelling-driven visuals, reinforces the brand’s promise of an indulgent, adventurous chocolate experience.
Longbottom & Co. Playfully Proper designed by DerekandEric
Longbottom & Co.’s refreshed packaging elevates its premium tomato juice with a regal yet playful identity. The redesigned Queen Mary mascot, adorned with a Tudor-inspired tomato headpiece, strikes a perfect balance between heritage and wit. A bold typographic roundel and a vibrant color palette inspired by fresh tomatoes create a striking visual presence, transforming the brand into a true standout. This reimagined design injects personality and prestige, ensuring Longbottom & Co. commands attention on the shelf with a look as rich and refined as the product itself.
Avgoulakia Extra Fresh designed by Antonia Skaraki
The Extra Fresh Eggs packaging from Avgoulakia transforms everyday eggs into a playful, story-driven brand experience. Featuring Chrysi, a blue-toned, gold medalist hen inspired by speed and Greek heritage, the design blends humor with bold visual storytelling. Her red headband with the cheeky slogan “JUST EAT IT” adds a dynamic, sports-inspired twist, while a neutral background ensures she remains the focal point. With a comic-strip-style aesthetic and a tagline celebrating “hen sprinters,” the packaging creates a fresh, memorable identity, making Avgoulakia the first in Greece to bring character-driven storytelling to the egg aisle.
Holy Aioli Fanatical Taste designed by Onfire Design
Holy Aioli’s rebrand brings bold simplicity and mouthwatering impact to the condiment aisle. The packaging embraces a vibrant yellow, inspired by its free-range egg base, while hyperrealistic imagery of a perfectly dunked chip captures the essence of indulgence. Clean, ingredient-shaped stickers define flavors, and the refined label shape sharpens focus on the brand’s playful yet obsessive mission. The tone is cheeky yet knowledgeable, reinforcing its dedication to real aioli. The result is a design that’s both visually striking and unapologetically confident—turning an everyday condiment into a statement of quality and flavor.
Keep Memories designed by Gianvito Turi
The Keep Memories limited edition packaging for Mimì extra virgin olive oil beautifully preserves Apulian heritage through evocative illustrations. Each bottle features a finely detailed depiction of a traditional tool, symbolizing past rituals and craftsmanship. The minimalist yet nostalgic design is paired with collectible posters, extending the storytelling beyond the bottle. A restrained color palette and elegant typography enhance the sense of authenticity, making this collection a tribute to history and tradition. Through this design, Mimì transforms olive oil into more than a product—it becomes a vessel of cultural memory and artistry.
Piccolo Coffee Roastery designed by Widarto Impact
Piccolo Coffee Roastery’s packaging redefines coffee storytelling with a bold, sensory-driven design. A deep, sophisticated blue sets the foundation, evoking trust and premium quality, while vibrant accent colors—orange, yellow, green, and red—infuse energy and celebrate coffee’s diverse origins. Hand-drawn illustrations, reminiscent of woodcut techniques, highlight the artisanal journey from farm to cup, reinforcing the human touch behind each brew. Bilingual typography bridges cultures, balancing tradition with modernity. This visually striking identity transforms coffee packaging into an immersive experience, inviting consumers to connect with the rich heritage and craftsmanship behind every cup.
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Fuga Mini Bottle designed by exad
Fuga Mini Bottle’s design transforms a limited-edition rosé into a visual tale of escape and indulgence. Wrapped in fluid, freehand strokes, a fugitive figure dances around the bottle, embodying the brand’s elusive spirit. Minimalist yet bold, the design pairs handcrafted typography with modern execution, flowing seamlessly like the wine within. The moody, abstract illustration enhances the bottle’s elegant silhouette, evoking a sense of mystery and hidden pleasures. A collaboration between exad Creative Agency and designer Panagos Nikolakakis, Fuga’s packaging captures the artistry of fine wine with a striking, storytelling-driven approach.
Speed Max: The Carnival of Barranquilla designed by Mauricio Parra
Speed Max’s limited edition cans celebrate the vibrant energy of Colombia’s Carnival of Barranquilla through bold, dynamic design. Capturing the essence of the festival, each can features a striking illustration of iconic carnival characters—“La Marimonda,” “El Torito Ribeño,” and “La Negrita Puloy”—embodying the spirit of joy, folklore, and tradition. The design blends lively colors and energetic motifs, reflecting the cultural richness and festive atmosphere of the carnival. With this special collection, Speed Max recharges both the body and the soul, connecting the brand to the heart of Colombian heritage during the 2025 Carnival.
Oh Sheet! designed by Maria Jose Quiroga Vargas
Oh Sheet!’s packaging design brings personality and humor to the mundane, transforming toilet paper into an unforgettable experience. Bold, high-contrast colors and quirky, emoji-like characters infuse each roll with a sense of fun and joy, making the product stand out on any shelf. Eschewing the usual soft pastels, the vibrant colors capture the playful, lighthearted spirit of the brand. With a focus on the customer’s experience and emotions, Oh Sheet! connects on a personal level, making this cheeky, humor-filled packaging both memorable and irresistible. It’s a fresh, bold twist in an often-overlooked category.
Estudio Argo
Aether NY
PNFLV
Tiger Pan
RitaRivotti®
angwenyimark
Jaherat Design
Tom Hearn
Keey
CANDY BROPHY
VSammons
Aditya Roy
Atky
SlavkoSergeevich
Bradda Design
Bracero Studio
Minute Creative
Antonia Skaraki
Martynas Vežbickas | Craft Mark Studio
Corvin Art School
Rajinder
anirudhakadam