Oh Sheet!

In this Curator’s Insight, we take a close look at In the Mood for Poop’s “Oh Sheet!” designed by Maria Jose Quiroga Vargas.

This packaging is the kind of design that makes you stop, smile, and maybe even laugh a little—exactly what a brand called Oh Sheet! should do. Maria Jose Quiroga Vargas, the designer behind this nailed the concept by turning something as ordinary as toilet paper into an experience filled with personality, humor, and joy.

Every roll has its own personality, almost like little emoji friends waiting to brighten your day. Whether you’re rushing in with urgency or just enjoying a peaceful moment, the packaging reflects the full spectrum of the bathroom experience. Instead of the usual soft, pastel tones we often see in hygiene products, this brand goes big and bold with high-contrast, vibrant colors. It’s a smart move—this makes the product pop on the shelves, making it impossible to ignore. The mix of colors isn’t just visually striking; it also reinforces the fun, lighthearted tone of the brand.

Most toilet paper brands focus on softness, eco-friendliness, or luxury. This one focuses on you—your experience, your emotions, your little moments of relief. That’s refreshing! The storytelling element makes it feel more personal, which strengthens the emotional connection with the audience.

How many toilet paper brands can you actually remember? Probably not many. But Oh Sheet!? Impossible to forget. The cheeky name, combined with the expressive visuals and humor-driven branding, ensures that this won’t just be another roll on the shelf. It’s something people will talk about, post about, and want to buy just for the fun of it.

This is the kind of packaging that breaks the mold (pun intended).