glo Hyper Pro Way Better Kit

This packaging design for glo Hyper Pro Way Better Kit designed by HEAZ is truly remarkable and has a lot of unique elements worth highlighting in this Curator’s Insight.

The rotating construction is the show-stopper here, certainly a theatrical unboxing experience! It elevates the product reveal to an event. Imagine the anticipation as the inner part rotates, gradually unveiling the product—it’s like a magic trick for your hands. This adds drama and excitement, making the unboxing moment unforgettable. The outer box, with its door mimicking the shape of the HYPER PRO’s screen is clever and symbolic. It bridges the packaging and product design seamlessly, creating a unified brand story. The shape also adds a subtle tactile interaction that draws the audience in.

The inclusion of intricate props—a book, a globe, and a light—suggests sophistication and exploration. These elements bring a “Man Cave” and “Home Library” to life, connecting the brand with aspirational lifestyles. It feels personal, like stepping into a curated space designed for you. The ribbon handle is not just functional; it’s an elegant touch that guides the user through the experience. It gently prompts interaction and ties into the “WAY BETTER” concept by making even the smallest details feel considered.

The invitation to embark on a journey adds an emotional layer and aligns with glo’s modern and aspirational brand identity.

This packaging invites the user into an immersive world of discovery and lifestyle sophistication. The combination of premium materials, interactive design, and thematic props reflects glo’s commitment to delivering an experience that’s “WAY BETTER” than traditional packaging.

I love how this packaging transcends the boundaries of design and storytelling. The rotating reveal feels like a metaphor for discovery—like opening a new chapter in your own story. It’s bold, dramatic, and perfectly executed.

Would I remember this unboxing? Absolutely. Would I feel more connected to the glo brand? 100%. This is the kind of packaging that makes you want to keep the box forever.

Agency: HEAZ
Location: South Korea
Division Creative Director: Sungyoon Kim
Art Director: Suna Jung
Designer: Hyojin Kang, Seunghee Hwang, Myeongji Ko
Photographer: Junghun Yeom