SALVAVIDAS

Introducing the packaging design for SALVAVIDAS, a beer with a mission far beyond refreshment. This project isn’t just about brewing great beer—it’s about brewing hope.

SALVAVIDAS (Spanish for lifesaver) is a socially-driven beer brand created to support and empower unemployed individuals. Each bottle is a small act of solidarity: part of the profits go directly to funding job training, resources, and support networks for those seeking to get back on their feet.

The design reflects that purpose.

• Clean, bold typography speaks of strength and clarity of mission.
• Minimalist lifebuoy iconography symbolizes rescue, support, and connection.
• Color choices balance freshness with urgency—an optimistic tone with a subtle call to action.
• Human-centered storytelling on the label brings forward real faces and voices behind the cause.

SALVAVIDAS is more than a drink. It’s a reminder that when we come together, we can lift each other up—one beer at a time.

Cheers to good design with a good cause.

#BeerWithPurpose #PackagingDesign #SocialDesign #SALVAVIDAS #CraftBeer #DesignForChange #LifesaverBeer #BrandingWithHeart