Byutyful

Byutyful is a Berlin-based beauty startup. Its founder, Lucie, puts great emphasis on the quality and natural origin of her products, as well as on a consistent and thoughtful brand. All products are created with respect for people and the planet.

The logo has two forms — the main logotype and a shortened symbol. The distinctive handwritten font and hand-drawn illustrations highlight the natural, human character of the brand. The orange color refers to the strength and effectiveness of the products.

Working with such an engaged client — aware, dedicated and involved in the process — allows agency to achieve excellent results.